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Zero or hero? Industry polarised on zero-based budgeting
Apr 12, 2018
Jenny Chan 陳詠欣

Zero or hero? Industry polarised on zero-based budgeting

Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.

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China’s thirst for functional beverages
May 17, 2016
Jenny Chan 陳詠欣

China’s thirst for functional beverages

SECTOR STUDY: A national health and wellness kick has spurred the rise of drinks with added benefits, which are perceived to be low in sugar and made with natural flavours.

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