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How to avoid being
Nov 20, 2016
Emily Tan

How to avoid being "the next Toyota"

As yet another scandal involving media agency transparency rocks the industry, clients are looking for ways to ensure that they can trust the agencies they work with.

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Customer care steps into the limelight
Mar 4, 2015
Emily Tan

Customer care steps into the limelight

Once almost a back-office function, customer service is now the front-line in building the desired customer experience.

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TV advertisers demand more bang for buck
Jan 7, 2015
Emily Tan

TV advertisers demand more bang for buck

Divided attention spans, clutter and limited inventory have broadcasters looking to technology for new avenues of growth.

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