What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI?
COVER STORY: From long work hours to a lack of diversity, are Asian agencies inherently ‘uncreative’ places to work? What are the best agencies doing to fix this?
THE FACE BEHIND THE BRAND: Showing uncommon passion for a financial brand, HSBC’s Suresh Balaji tells how he leapt at the chance to relocate to the bank’s birthplace.
Selling pre-packaged coconut water in Southeast Asia is not unlike selling ice to Eskimos, but Vita Coco’s Prinz Pinakatt welcomes the challenge of building an entirely new product category from the ground up.
The cycle of self-congratulation in the ad tech sector, to the exclusion of the brands they expect to work with them, needs to stop or the bubble will burst.
THE FACE BEHIND THE BRAND: Dario Damati talks about sharing his passion for Piaggio’s two-wheeled icons, including Aprilia and Moto Guzzi, across Asia-Pacific.
ASIA's TOP 1000 BRANDS: Growing sophistication sees consumers graduating to localised and home-grown brands that mirror their values.
MEDIA PROFILE: Mark Heap finds to his delight on returning to GroupM that MediaCom, the agency he now helms, has become a network capable of standing toe-to-toe with anyone.