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WPP wins global Beiersdorf skin and healthcare business
Nov 11, 2019
Staff Reporters

WPP wins global Beiersdorf skin and healthcare business

Wunderman Thompson, Thjnk and the WPP Health Practice will deliver global strategy, digital, creative and analytics.

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Rising e-commerce ad costs steer brands toward social commerce in China: WPP
Nov 7, 2019
Staff Reporters

Rising e-commerce ad costs steer brands toward social commerce in China: WPP

TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.

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Baidu shows resilience as revenue grows
Nov 6, 2019
Staff Reporters

Baidu shows resilience as revenue grows

The Chinese internet search giant has been under pressure from competitors like Meituan and Bytedance.

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S4 Capital absorbs analytics companies in South Korea, UK
Oct 27, 2019
Staff Reporters

S4 Capital absorbs analytics companies in South Korea, UK

London-based ConversionWorks and Datalicious Korea will be integrated into the company's programmatic practice, MightyHive.

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WARC predicts 6% adspend growth next year
Oct 24, 2019
Staff Reporters

WARC predicts 6% adspend growth next year

TOP OF THE CHARTS: 2020 adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion, according to the latest figures from Warc.

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How adspend varies by medium across APAC markets: Warc
Oct 20, 2019
Staff Reporters

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

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SPH media profits plunge; introduces ‘integrated’ sales approach to boost ad spend
Oct 17, 2019
Staff Reporters

SPH media profits plunge; introduces ‘integrated’ sales approach to boost ad spend

A sobering outlook from Singapore’s publishing giant in its 2018/9 financial year results, as it gets underway with a streamlining strategy.

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M&C Saatchi opens in Pakistan
Oct 16, 2019
Staff Reporters

M&C Saatchi opens in Pakistan

The network is opening a full service agency in Islamabad as part of its existing partnership with local advertising veteran Imran Irshad.

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What Disney's media decision says about adland right now
Oct 16, 2019
Staff Reporters

What Disney's media decision says about adland right now

The entertainment giant split the vast majority of its global media between Publicis and Omnicom.

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40 Under 40 2019: late entry deadline is Monday
Oct 14, 2019
Staff Reporters

40 Under 40 2019: late entry deadline is Monday

The early deadline has passed, but you still have until 6pm SIN/HKT next Monday to nominate your exceptional young talent to this year's list.

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How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam
Oct 14, 2019
Staff Reporters

How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam

CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.

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Chinese Communist Party reported to have ‘back door’ access to 100 million users' phones
Oct 13, 2019
Staff Reporters

Chinese Communist Party reported to have ‘back door’ access to 100 million users' phones

The party is allegedly able to access extensive data on more than 100 million mobile phones through its propaganda app, with Alibaba potentially behind the 'questionable' code.

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WPP and Ogilvy Health to pilot well-being wearable in Australia
Oct 10, 2019
Staff Reporters

WPP and Ogilvy Health to pilot well-being wearable in Australia

Employees will wear a device from BioBeats to gather data that will inform future investments in well-being initiatives, according to the companies.

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Should the chief marketing officer title stay?
Oct 9, 2019
Staff Reporters

Should the chief marketing officer title stay?

Campaign US gathered some North American perspectives on whether or not CMO is a legacy position that needs shaking up.

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Instagram introduces messaging app for 'Close Friends'
Oct 3, 2019
Staff Reporters

Instagram introduces messaging app for 'Close Friends'

Threads, a "camera-first messaging app", builds upon the Close Friends concept to enable faster sharing of photos, videos, messages and status info.

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40 Under 40 2019: Nominations are now open
Oct 2, 2019
Staff Reporters

40 Under 40 2019: Nominations are now open

You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.

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Will TikTok thrive or pull a Vine?
Oct 2, 2019
Staff Reporters

Will TikTok thrive or pull a Vine?

Campaign US gathered some North American perspectives on the shiny object that is TikTok.

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App uses tactile feedback to teach breast self-exam techniques
Oct 1, 2019
Staff Reporters

App uses tactile feedback to teach breast self-exam techniques

Colenso BBDO and Breast Cancer Foundation NZ want to teach women how to use their hands to look for breast cancer.

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CastingAsia adds CPC and CPA models to influencer platform
Sep 25, 2019
Staff Reporters

CastingAsia adds CPC and CPA models to influencer platform

Move aims to give marketers additional control over influencer-marketing campaigns.

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China's 'singledom' trend gives rise to new opportunities
Sep 24, 2019
Staff Reporters

China's 'singledom' trend gives rise to new opportunities

TOP OF THE CHARTS: Solo travel, solo dining and the pet economy are all outgrowths of the "single age", according to a report from WT Intelligence.

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