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Asia-Pacific YouTube Ads Leaderboard: June 2019
Jul 17, 2019
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: June 2019

Xiaomi, Aldi, Celcom Axiata, Daikin, Hunt's, McDonald's, China Airlines and more appear in this month's list of the top ad video in each of 13 APAC markets.

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DOOH deals target Australia, SEA, India
Jul 16, 2019
Staff Reporters

DOOH deals target Australia, SEA, India

TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.

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Iris announces partnership with Liquorice
Jul 12, 2019
Staff Reporters

Iris announces partnership with Liquorice

Creative agency has also bought a stake in Liquorice’s tech offshoot.

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Digitas launches in Indonesia
Jul 10, 2019
Staff Reporters

Digitas launches in Indonesia

Digital agency to incorporate local Razorfish outfit.

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Digital advertising to be more than 50% of spend by 2021
Jul 7, 2019
Staff Reporters

Digital advertising to be more than 50% of spend by 2021

TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.

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Dentsu Aegis acquires Ambient Digital Vietnam
Jul 4, 2019
Staff Reporters

Dentsu Aegis acquires Ambient Digital Vietnam

Purchase launches iProspect in the market.

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The real lives of the mainland's 625 million gamers
Jun 26, 2019
Staff Reporters

The real lives of the mainland's 625 million gamers

TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.

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China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi
Jun 25, 2019
Staff Reporters

China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi

TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.

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S4 Capital's MediaMonks announces merger with Melbourne-based BizTech
Jun 21, 2019
Staff Reporters

S4 Capital's MediaMonks announces merger with Melbourne-based BizTech

Deal aims to strengthen MediaMonks' marketing-cloud expertise, establish the company in Australia and Canada.

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KFC 'Pocket franchise' app wins two Gold Lions in Mobile
Jun 20, 2019
Staff Reporters

KFC 'Pocket franchise' app wins two Gold Lions in Mobile

2019 Cannes Lions winners in Mobile: The category resulted in 10 Lions for APAC: six for Australia, one each for Bangladesh and India, and two golds for China.

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Two APAC winners in Warc effective content strategy awards
Jun 13, 2019
Staff Reporters

Two APAC winners in Warc effective content strategy awards

I&SBBDO Group / KOO-KI of Japan wins gold and MullenLowe Indonesia takes a bronze.

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Former WPP executive Scott Spirit rejoins Martin Sorrell at S4 Capital
Jun 12, 2019
Staff Reporters

Former WPP executive Scott Spirit rejoins Martin Sorrell at S4 Capital

Spirit named S4 Capital's chief growth officer based in Singapore

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Welcome to Asia's Top 1000 Brands 2019
Jun 11, 2019
Staff Reporters

Welcome to Asia's Top 1000 Brands 2019

Access all the data and analysis around this definitive annual assessment of consumer brand sentiments in the region.

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Asia's Top 1000 Brands white paper illuminates 2019 trends
Jun 11, 2019
Staff Reporters

Asia's Top 1000 Brands white paper illuminates 2019 trends

Campaign Members can access a report by our editorial staff that reveals the top stories from this year's survey, plus all the data laid out in easily digestible form.

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Ogilvy, TBWA, Havas & Dentsu set to debrief Cannes Lions experiences
Jun 6, 2019
Staff Reporters

Ogilvy, TBWA, Havas & Dentsu set to debrief Cannes Lions experiences

The Cannes Insight breakfast briefing will gather 30 executives in Singapore on June 27th, the for a deep-dive into the trends that emerged from the festival this year.

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Women Leading Change Awards winners
Jun 4, 2019
Staff Reporters

Women Leading Change Awards winners

The awards, which capped off today's Women Leading Change conference, were handed out in a ceremony that wrapped up minutes ago.

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Two APAC winners in Warc Social Strategy awards
May 30, 2019
Staff Reporters

Two APAC winners in Warc Social Strategy awards

Reprise Malaysia and TBWA Singapore get bronze awards for work on behalf of KFC and Singapore Tourism Board, respectively.

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Mobile users are cheaper in SEA, but harder to convert
May 28, 2019
Staff Reporters

Mobile users are cheaper in SEA, but harder to convert

Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.

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Video leading the charge in Q1 Australia digital ad spend
May 27, 2019
Staff Reporters

Video leading the charge in Q1 Australia digital ad spend

First quarter saw steady growth despite customary post-festive season dip, according to IAB Australia and PwC.

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WPP AUNZ hires CEO from BMW
May 27, 2019
Staff Reporters

WPP AUNZ hires CEO from BMW

Formerly in charge of global digital strategy, corporate planning and product strategy for the automaker, Jens Monsees will take the reins in October.

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