Wunderman Thompson, Thjnk and the WPP Health Practice will deliver global strategy, digital, creative and analytics.
TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.
The Chinese internet search giant has been under pressure from competitors like Meituan and Bytedance.
London-based ConversionWorks and Datalicious Korea will be integrated into the company's programmatic practice, MightyHive.
TOP OF THE CHARTS: 2020 adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion, according to the latest figures from Warc.
Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
A sobering outlook from Singapore’s publishing giant in its 2018/9 financial year results, as it gets underway with a streamlining strategy.
The network is opening a full service agency in Islamabad as part of its existing partnership with local advertising veteran Imran Irshad.
The entertainment giant split the vast majority of its global media between Publicis and Omnicom.
The early deadline has passed, but you still have until 6pm SIN/HKT next Monday to nominate your exceptional young talent to this year's list.
CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.
The party is allegedly able to access extensive data on more than 100 million mobile phones through its propaganda app, with Alibaba potentially behind the 'questionable' code.
Employees will wear a device from BioBeats to gather data that will inform future investments in well-being initiatives, according to the companies.
Campaign US gathered some North American perspectives on whether or not CMO is a legacy position that needs shaking up.
Threads, a "camera-first messaging app", builds upon the Close Friends concept to enable faster sharing of photos, videos, messages and status info.
You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.
Campaign US gathered some North American perspectives on the shiny object that is TikTok.
Colenso BBDO and Breast Cancer Foundation NZ want to teach women how to use their hands to look for breast cancer.
Move aims to give marketers additional control over influencer-marketing campaigns.
TOP OF THE CHARTS: Solo travel, solo dining and the pet economy are all outgrowths of the "single age", according to a report from WT Intelligence.