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Smart speakers: A viable advertising medium in China
Sep 19, 2019
Staff Reporters

Smart speakers: A viable advertising medium in China

TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.

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APAC CMOs hunt for new help
Sep 11, 2019
Staff Reporters

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

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New Business League: July 2019 report
Sep 2, 2019
Staff Reporters

New Business League: July 2019 report

Saatchi & Saatchi, MediaCom, OMD, Dentsu X and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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China, APAC to lead global social-media adspend
Aug 27, 2019
Staff Reporters

China, APAC to lead global social-media adspend

TOP OF THE CHARTS: Forrester predicts China's social ad spend will triple by 2023, leading APAC past North America globally.

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APAC leading globally for in-app ad growth
Aug 21, 2019
Staff Reporters

APAC leading globally for in-app ad growth

TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.

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New Business League: June 2019 report
Jul 31, 2019
Staff Reporters

New Business League: June 2019 report

DDB, Ogilvy, Leo Burnett, Wavemaker, OMD and UM are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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The real lives of the mainland's 625 million gamers
Jun 26, 2019
Staff Reporters

The real lives of the mainland's 625 million gamers

TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.

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China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi
Jun 25, 2019
Staff Reporters

China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi

TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.

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OMD led 2018 HK media billings: COMvergence report
Jun 19, 2019
Staff Reporters

OMD led 2018 HK media billings: COMvergence report

TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.

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You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
Jun 10, 2019
Staff Reporters

You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast

Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.

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New Business League: April 2019 report
Jun 3, 2019
Staff Reporters

New Business League: April 2019 report

DDB, Publicis, BBDO, UM, Havas and Zenith are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.

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Mobile users are cheaper in SEA, but harder to convert
May 28, 2019
Staff Reporters

Mobile users are cheaper in SEA, but harder to convert

Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.

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The eye-watering new tab for ad fraud: US$42 billion
May 22, 2019
Staff Reporters

The eye-watering new tab for ad fraud: US$42 billion

With new techniques and burgeoning sectors ripe for exploitation, the cost is on track to reach US$100 billion in 2023, according to Juniper Research.

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Retail engine drives Alibaba to 51% revenue rise
May 16, 2019
Staff Reporters

Retail engine drives Alibaba to 51% revenue rise

The internet giant took in US$13.932 billion for the quarter (US$56.152 billion for the year), and says it added 102 million active consumers on its China retail marketplaces.

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Marketing for Ramadan? Put your money in mobile, research says
May 3, 2019
Staff Reporters

Marketing for Ramadan? Put your money in mobile, research says

TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.

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Online video revenue in APAC set to double over 5 years
Apr 25, 2019
Staff Reporters

Online video revenue in APAC set to double over 5 years

A Media Partners Asia report predicts US$52 billion in revenue in 2024.

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Marketers still slow to improve CX
Apr 17, 2019
Staff Reporters

Marketers still slow to improve CX

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

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New Business League: February 2019 report
Apr 2, 2019
Staff Reporters

New Business League: February 2019 report

Ogilvy, Leo Burnett, OMD and MediaCom are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.

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Zenith global adspend prediction jumps from 4.0% to 4.7%
Mar 25, 2019
Staff Reporters

Zenith global adspend prediction jumps from 4.0% to 4.7%

Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.

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Agency Report Card 2018: APAC holding company rankings
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: APAC holding company rankings

See which advertising and media holding companies surged ahead in Asia-Pacific, and which declined. Plus: Data visualisations of holding-company revenue and market cap over the last several years.

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