US Life Insurance giant MetLife has launched a four-week burst featuring its brand mascot for the last 20 years, Snoopy.
PepsiCo has turned the development of a TVC for its flagship Pepsi brand into a reality TV-style contest, Pepsi Creative Challenge.
There are three Biogesic headache pain reliever TVCs - set in a library, a traffic jam and a construction site, of which the first is the most memorable.
It's no secret: the Thais know their TVCs. In recent years, Thai creative spots have dominated Asia's global metal haul. And not just on the strength of their ideas or art direction.
Brands which can deal with the mainland's hair-raising pace will emerge winners.
Once upon a time - in 1979, to be exact, when it revolutionised the world with the first Walkman - Sony was very cool. For much of the next decade, it churned out irresistible products around the iconic 'It's a Sony' tagline.
Jo Bowman discovers that the macho man stereotype Gillette and Marlboro made famous doesn't always work for all brands, or connect in Asia, where the face care market is soaring
Superstar Rainie Yang took McDonald's to the top with a spicy spot for a chicken burger.
With Cannes just around the corner, Media asks a few of the region's leading creative lights to predict what work is in with a chance to win
FMCG brands dominated the airwaves, with an edgy TVC by San Miguel taking top spot, Amy White writes
From Pepsi's Oye Bubbly to Moto-mash, music is providing a powerful way to engage the passions of consumers, aided by the explosive growth of mobile digital devices, writes Sangeeta Mulchand
Thailand's TV output shows a "frightening gap" with the rest of Asia, while China takes home its first gold with JWT's Nike work. While print work was lauded as being "truly brilliant", radio and interactive fail to impress the jury, reports Atifa Hargrave Silk from the judging in Bali
Judges not only crowned JEH's Smooth E entry best of best, but strongly tipped the four-espisode TV campaign to take home gold at Cannes. Arun Sudhaman reviews Asia's chances at the international shows at Create '06 and why developing an export mentality is vital for the region.
KFC held onto top spot, but viewers in Malaysia were wooed by a sporting offer from Astro.
Whether it's farming or finance, staunchly- patriotic Koreans are often opposed to opening their market. Now the advertising sector is feeling this backlash.
At long last, a handful of production groups with the tools and the talent is pushing Asia on the global map.
The fastfood giant took TV viewers around the world to highlight the quality of its shrimp.
The world's second-largest advertising market has finally consigned its lost decade to history. And not a moment too soon for the industry's young guns who are as passionate about advertising as they are disdainful of sticking a celeb in a campaign
Fast food beat a marathon in the jostle for Hong Kong TV's most memorable spot last month.
As title sponsor of Hong Kong's annual rugby Sevens, Cathay Pacific wanted an ad that fans would talk about. James Murphy went along for the ride