People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.
IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?
First used as the backbone of Bitcoin in 2009, blockchain technology has many applications beyond cryptocurrency that can benefit advertisers, consumers, governments and media organisations.
Live-streaming provides a new channel for brands to present themselves and sell products, especially to Chinese lower-tier city consumers.
Despite its origins celebrating 'being alone', this year 11.11 said far more about partnerships and collaborations than staying single.
WPP CEO sees surge in number of clients that want to "join together" creative and media.
Why do we penalise those who are brilliant at being creative but not interested in the next step?
TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.
Talk is cheap. Change is hard, but vital.
The shop previously had US leaders to whom the office presidents in the states would report.
IPG Mediabrands CEO Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'
Business is fifth-largest media buyer and fastest-growing last year.
Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.
TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.
WPP and Kantar's ranking reveals the uncommonly high value of brand purpose and innovation in Japan, but also highlights an international 'brand equity gap'.
The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.
New function trial on Chinese app only (not TikTok) raises privacy concerns but could help Douyin users search for KOLs and products.
A visual and descriptive evolution of experiences in the last 80 years, as narrated by vice chairman and president international of Jack Morton Worldwide.
Meet the man who gets right up the nose of the advertising establishment.
It's not about the money; it never has been. It's about social media companies having clear policies and being able to enforce them, argues Campaign's Omar Oakes.