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Predictions for tomorrow’s programmatic practitioner
Jan 31, 2019
Vincent Niou

Predictions for tomorrow’s programmatic practitioner

Based on current and expected trends programmatic practitioners will see their existing responsibilities shift while new skills become important to develop, according to the senior programmatic and partnerships director at Essence.

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A blueprint for today’s digital planner
May 21, 2017
Vincent Niou

A blueprint for today’s digital planner

From speaking programmatic to understanding measurability, Vincent Niou of Essence Digital details the traits a modern media planner must possess.

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