CASE STUDY: Using AI to engage League of Legends gamers saw KFC's stock rise dramatically in China.
Meanwhile, Facebook removed 89 Facebook accounts it said were engaged in “coordinated inauthentic behaviour” in Myanmar.
TOP OF THE CHARTS: Better services, higher prices and greater platform innovation are needed to see profitability increase for ride-hailing and other services, according to Bain.
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.
Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.
L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)
Apple, StarHub, AirAsia, HSBC, Smartfren, Nestle, Hitachi and more appear in this month's list of the top ad video in each of 13 APAC markets.
The football star will work with the online retailer on a range of initiatives for the brand's 9.9 Super Shopping Day, starting with a TV commercial debuting tomorrow.
Destination marketer bids farewell to Clemenger BBDO.
New unit will focus on expanding partnerships, engaging with creators and users, and servicing local advertisers.
A metro station in the southern Chinese city was heavily covered with Okamoto adverts — but these were later pulled down.
Hong Kong's flag carrier is experiencing a challenging time with new regulations relating to the city's protests being passed down from China, strikes at the airport and falling ticket sales.
Both fashion houses have seen their ambassadors quit and have become the subject of debate on Chinese social media for listing territories China considers part of the mainland as separate countries.
The Festival reveals the complete list of 97 jurors from across the region, 49% of whom are women.
The company cited a lack of big events in Japan, plus weakness in Australia and China.
TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.
Some Chinese mainland Weibo users are calling for a boycott on the brand after it closed a store on the day of the city's general strike.
Tony Harris moves over from BBDO Japan.
The creative festival, taking place September 25 through 27, announces additional speakers including Michael Roth, chairman and CEO of IPG.