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How Mindshare helped KFC take on e-sports with AI
Aug 23, 2019
Staff Reporters

How Mindshare helped KFC take on e-sports with AI

CASE STUDY: Using AI to engage League of Legends gamers saw KFC's stock rise dramatically in China.

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YouTube closes 210 accounts over Hong Kong 'influence operations'
Aug 23, 2019
Staff Reporters

YouTube closes 210 accounts over Hong Kong 'influence operations'

Meanwhile, Facebook removed 89 Facebook accounts it said were engaged in “coordinated inauthentic behaviour” in Myanmar.

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Stalling of China's mobility sector calls for big innovation
Aug 22, 2019
Staff Reporters

Stalling of China's mobility sector calls for big innovation

TOP OF THE CHARTS: Better services, higher prices and greater platform innovation are needed to see profitability increase for ride-hailing and other services, according to Bain.

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APAC leading globally for in-app ad growth
Aug 21, 2019
Staff Reporters

APAC leading globally for in-app ad growth

TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.

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AnyMind forms influencer joint venture with Japan's Sunny Side Up
Aug 20, 2019
Staff Reporters

AnyMind forms influencer joint venture with Japan's Sunny Side Up

AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.

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Carousell launches new brand identity
Aug 20, 2019
Staff Reporters

Carousell launches new brand identity

Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.

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Does the dictionary have a word for inexplicable cross-promotions?
Aug 19, 2019
Staff Reporters

Does the dictionary have a word for inexplicable cross-promotions?

L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)

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Asia-Pacific YouTube Ads Leaderboard: July 2019
Aug 16, 2019
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: July 2019

Apple, StarHub, AirAsia, HSBC, Smartfren, Nestle, Hitachi and more appear in this month's list of the top ad video in each of 13 APAC markets.

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Shopee signs Ronaldo
Aug 15, 2019
Staff Reporters

Shopee signs Ronaldo

The football star will work with the online retailer on a range of initiatives for the brand's 9.9 Super Shopping Day, starting with a TV commercial debuting tomorrow.

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Saatchi & Saatchi Melbourne wins Visit Victoria business
Aug 14, 2019
Staff Reporters

Saatchi & Saatchi Melbourne wins Visit Victoria business

Destination marketer bids farewell to Clemenger BBDO.

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Snapchat to set up its first office in India
Aug 13, 2019
Staff Reporters

Snapchat to set up its first office in India

New unit will focus on expanding partnerships, engaging with creators and users, and servicing local advertisers.

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Removal of condom ads in Shenzhen sparks widespread discussion
Aug 12, 2019
Staff Reporters

Removal of condom ads in Shenzhen sparks widespread discussion

A metro station in the southern Chinese city was heavily covered with Okamoto adverts — but these were later pulled down.

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Cathay Pacific warns staff not to protest following China warnings
Aug 12, 2019
Staff Reporters

Cathay Pacific warns staff not to protest following China warnings

Hong Kong's flag carrier is experiencing a challenging time with new regulations relating to the city's protests being passed down from China, strikes at the airport and falling ticket sales.

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Coach, Versace under Chinese fire for problematic country listings
Aug 12, 2019
Staff Reporters

Coach, Versace under Chinese fire for problematic country listings

Both fashion houses have seen their ambassadors quit and have become the subject of debate on Chinese social media for listing territories China considers part of the mainland as separate countries.

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Spikes Asia 2019 announces Jury members
Aug 8, 2019
Staff Reporters

Spikes Asia 2019 announces Jury members

The Festival reveals the complete list of 97 jurors from across the region, 49% of whom are women.

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Dentsu reports decline in organic growth, cuts forecast
Aug 7, 2019
Staff Reporters

Dentsu reports decline in organic growth, cuts forecast

The company cited a lack of big events in Japan, plus weakness in Australia and China.

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Lazada most popular Singapore ecommerce app
Aug 7, 2019
Staff Reporters

Lazada most popular Singapore ecommerce app

TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.

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H&M becomes the latest brand involved — unwillingly — in Hong Kong protests
Aug 6, 2019
Staff Reporters

H&M becomes the latest brand involved — unwillingly — in Hong Kong protests

Some Chinese mainland Weibo users are calling for a boycott on the brand after it closed a store on the day of the city's general strike.

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BBDO names Hong Kong CEO
Aug 6, 2019
Staff Reporters

BBDO names Hong Kong CEO

Tony Harris moves over from BBDO Japan.

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Spikes Asia adds to speaker lineup
Aug 5, 2019
Staff Reporters

Spikes Asia adds to speaker lineup

The creative festival, taking place September 25 through 27, announces additional speakers including Michael Roth, chairman and CEO of IPG.