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ITC rules in Apple's favour; HTC not concerned
Dec 20, 2011
Emily Tan

ITC rules in Apple's favour; HTC not concerned

GLOBAL - The International Trade Commission (ITC) ruled on Monday that HTC had infringed on one of Apple's patents and starting 19 April 2012 would impose a formal import ban on any HTC Android phones affected by the ruling in the US. Experts say the limited ruling will not impact HTC greatly.

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IPG Mediabrands appoints Prashant Kumar as new head of Asia-Pacific
Dec 20, 2011
Emily Tan

IPG Mediabrands appoints Prashant Kumar as new head of Asia-Pacific

KUALA LUMPUR - IPG Mediabrands has promoted its Malaysia CEO, Prashant Kumar, to the role of regional president of world markets — Asia for UM and Initiative starting 4 January.

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Mobile market in India driven by dual-SIM handsets: IDC
Dec 19, 2011
Emily Tan

Mobile market in India driven by dual-SIM handsets: IDC

BANGALORE - A little customer insight goes a long way. When mobile phone manufacturers realised that Indians used two or more mobile subscriptions and were modifying their phones to accept more than one SIM-card, they started producing handsets with the capability already built in, according to a new study by consultancy IDC.

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Dec 19, 2011
Emily Tan

"Satanic" church billboard in NZ draws global attention

AUCKLAND - Christian church St Matthew-in-the-City has once again drawn global attention and incited debate and vandalism with a controversial Christmas billboard.

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Google’s Neal Mohan on the future of display advertising
Dec 15, 2011
Emily Tan

Google’s Neal Mohan on the future of display advertising

Display ads in Asia are going through a renaissance, moving from 'punch-the-monkey' ads to rich, interactive creatives, says Google’s senior vice president of strategy and product development, Neal Mohan.

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Ogilvy is Campaign's Network of the Year for 2011
Dec 14, 2011
Emily Tan

Ogilvy is Campaign's Network of the Year for 2011

SINGAPORE – Ogilvy & Mather Asia-Pacific was named Network of the Year at the 2011 Campaign Asia-Pacific Agency of the Year Awards, held last night at the St Regis Hotel.

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Asia-Pacific consumers confident, but cautious: Nielsen
Dec 12, 2011
Emily Tan

Asia-Pacific consumers confident, but cautious: Nielsen

ASIA-PACIFIC - According to the latest quarterly Nielsen consumer confidence survey, Asia-Pacific continues to dominate the list of most optimistic countries in the world, with seven of the top 10 highest consumer confidence scores coming from this region.

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PC sales in Malaysia drop by 25 per cent
Dec 9, 2011
Emily Tan

PC sales in Malaysia drop by 25 per cent

KUALA LUMPUR - The 25 per cent drop in Malaysian PC sales in the third quarter is not truly significant, as sales in the previous quarter were artificially inflated by the shipment of 280,000 netbooks under the Malaysian Communications and Multimedia Commission's '1 Million Netbooks' programme, IDC has said.

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Grabbing attention with online ads: Mediamind
Dec 8, 2011
Emily Tan

Grabbing attention with online ads: Mediamind

Video, synched ads and ads in context are a few ways advertisers can increase the performance of their online branding campaigns, according to a study by digital advertising solutions provider, Mediamind.

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HTC’s slump continues with 30 per cent month-on-month plunge in November sales
Dec 7, 2011
Emily Tan

HTC’s slump continues with 30 per cent month-on-month plunge in November sales

GLOBAL – Taiwanese mobile phone maker HTC seems to be caught in a perfect storm with falling sales and legal troubles. In November the world’s fourth largest smartphone manufacturer slashed sales forecasts for the fourth quarter by 23 per cent, and recently has posted November sales figures 30 per cent down from October.

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Asia-Pacific ad spend to grow 7.2 per cent in 2012: Zenith
Dec 5, 2011
Emily Tan

Asia-Pacific ad spend to grow 7.2 per cent in 2012: Zenith

ASIA-PACIFIC - Despite the global economy's fragile state, ad expenditure in Asia-Pacific is expected to grow 7.2 per cent in 2012, compared with the global forecast of 4.7 per cent, a report by Zenith Optimedia has found.

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Love to open shop in Shanghai
Dec 5, 2011
Emily Tan

Love to open shop in Shanghai

MANCHESTER - Integrated creative UK agency Love will be launching its first office in Shanghai shortly after Chinese New Year. The agency currently handles work for Johnnie Walker in China.

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Making Facebook marketing work
Dec 2, 2011
Emily Tan

Making Facebook marketing work

GLOBAL – For years, marketers have been aimlessly chasing fans on Facebook, but it’s time to step up and start driving real business results, a report by Forrester Research has advised.

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Online shoppers remain cautious as holiday season approaches
Dec 1, 2011
Emily Tan

Online shoppers remain cautious as holiday season approaches

ASIA-PACIFIC – On average, Asian online shoppers are spending US$701 online on travel, shopping and gifts for the holiday season — just one per cent more than 2010, according to the Visa Online Holiday Shopping Study.

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Well-off consumers are more loyal in China, less so in India, and skeptical in Australia
Dec 1, 2011
Emily Tan

Well-off consumers are more loyal in China, less so in India, and skeptical in Australia

ASIA-PACIFIC – Consumers in China from wealthier backgrounds tend to be more loyal to brands, and value loyalty more than those from other socio-economic backgrounds. The reverse is often true in India, a consumer loyalty study by data marketing service Epsilon has found.

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CASE STUDY: How Rexona broke the relevance barrier in China
Nov 30, 2011
Emily Tan

CASE STUDY: How Rexona broke the relevance barrier in China

When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest through peer-to-peer recommendation.

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Goodbye netbook, hello ultrabook
Nov 28, 2011
Emily Tan

Goodbye netbook, hello ultrabook

GLOBAL - With tablets severely impacting netbook sales and dominating the PC market as a whole, (non-Apple) PC manufacturers are turning to another Apple-inspired idea, the ultrabook.

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FT, WSJ Asia embrace digital channels
Nov 25, 2011
Emily Tan

FT, WSJ Asia embrace digital channels

HONG KONG - Wall Street Journal Asia (WSJ Asia ) and the Financial Times are continuing their roll-out of mobile web apps and social media platforms to reach new and existing readers across Asia.

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Beecrazy VP moves on to Glamabox
Nov 25, 2011
Emily Tan

Beecrazy VP moves on to Glamabox

HONG KONG - Vice-president of Beecrazy, Jennifer Cheng has left her role with the group buying site to head to a newly-founded marketing venture, Glamabox.

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Customer care isn’t keeping up with the cloud consumer
Nov 24, 2011
Emily Tan

Customer care isn’t keeping up with the cloud consumer

HONG KONG – Companies have helped to create customers that are more informed, savvy and demanding. But their customer care centres are struggling to keep up.

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