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OPINION: Thought-leading content is the Trojan horse for B2B sales
Sep 24, 2012
Craig Badings

OPINION: Thought-leading content is the Trojan horse for B2B sales

The ability to provide through leadership increasingly sets winning brands apart from their competitors, but, explains Craig Badings, director at Cannings Corporate Communications, there's a difference between thought-leading content and mere content.

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