Hidden advertising plugin BeiTaAd is said to have been embedded in 238 applications that amounted to over 440 million installations.
CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.
How about you just cure my headache?
Digital marketers welcome the move, but say it won't make waves in the industry.
Revenue and profit both fell in the second quarter of the year.
Company's dual role as retailer and marketplace is being investigated.
The agency also named new CEOs for EMEA and the UK.
Group's performance held aloft by strong results in Asia, Europe and Middle East.
The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.
Are human beings pathetic, loveable, or both? Hakuhodo attempts to answer this question at Cannes Lions International Festival of Creativity 2019
In the age of AI and machine learning, what makes viewers’ emotions ‘climax’ is still key for brands and marketers.
‘Stop treating us like a bunch of kids’, one PR practitioner said of the campaign.
Apps involved include virtual matchmaking site Soul, Shanbay Vocabulary, P2P financial services platform Renrendai and social commerce app Yunji.
The streaming service is trying to figure out how to tailor its offering in Asia without completely changing its business model.
The world's second-largest PR agency has a new CEO.
New role to be taken on by Nicolas Menat.
The study’s findings put definitive neurological results behind the idea that mobile ad effectiveness directly ties to display environment.
Focus could be put on efficiency rather than effectiveness, agencies argue.
Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.
Campaign for WildAid contends that a poor menu choice is more devastating than even a hideous fashion fail.
IAB Tech Lab has more than doubled certified partners using the OM SDK since December.