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The eye-watering new tab for ad fraud: US$42 billion
May 22, 2019
Staff Reporters

The eye-watering new tab for ad fraud: US$42 billion

With new techniques and burgeoning sectors ripe for exploitation, the cost is on track to reach US$100 billion in 2023, according to Juniper Research.

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Apple named Cannes Lions Creative Marketer of the Year 2019
May 22, 2019
Fayola Douglas

Apple named Cannes Lions Creative Marketer of the Year 2019

Tech giant to be recognised for sustained creative excellence.

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WPP axes Tenthavenue in latest agency cull
May 22, 2019
Gideon Spanier

WPP axes Tenthavenue in latest agency cull

Out-of-home buying agency Kinetic, the best-known business within Tenthavenue, is understood to now sit within GroupM.

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BAT companies prove the case for customer-centrism
May 22, 2019
Felix Koch

BAT companies prove the case for customer-centrism

Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.

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Best spaces to work: Facebook's new Hong Kong digs
May 22, 2019
Staff Reporters

Best spaces to work: Facebook's new Hong Kong digs

Work by local artists and nostalgic cultural touches feature in the social platform's new office in Hong Kong.

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GroupM makes CEO change in South Asia
May 21, 2019
Staff Reporters

GroupM makes CEO change in South Asia

Prasanth Kumar to take over as Sam Singh departs to join ByteDance.

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D&AD shortlist has 269 APAC hopefuls
May 21, 2019
Staff Reporters

D&AD shortlist has 269 APAC hopefuls

Japan leads APAC markets with 64 shortlisted entries, followed closely by Australia with 61.

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Melbourne launches VR ‘journeys’ to upgrade site visits
May 21, 2019
Surekha Ragavan

Melbourne launches VR ‘journeys’ to upgrade site visits

International associations and PCOs can plan their upcoming conferences using 360 videos.

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Come on brands, throw your weight around
May 21, 2019
Matthew Miller

Come on brands, throw your weight around

Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.

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Senior media leaders from Facebook, HP, Spotify, Visa confront workplace diversity and gender issues at Women Leading Change
May 21, 2019
Staff

Senior media leaders from Facebook, HP, Spotify, Visa confront workplace diversity and gender issues at Women Leading Change

The 2019 Women Leading Change conference offers a full-day, action-oriented programme designed to equip business leaders with roadmaps to strategically shift work culture.

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Sinclair joins Tribe Global PR network
May 21, 2019
Staff Reporters

Sinclair joins Tribe Global PR network

Agency becomes first Asia-based member.

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Red2 Digital service aims to drive visibility in ecommerce marketplaces
May 21, 2019
Matthew Miller

Red2 Digital service aims to drive visibility in ecommerce marketplaces

Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.

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Efficiency versus effectiveness: a media agency view
May 21, 2019
Malcolm Devoy

Efficiency versus effectiveness: a media agency view

Brands can be efficient by virtue of being effective. But the relationship doesn’t hold true the other way around.

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Taco Bell to open Mexican-themed resort
May 21, 2019
Kim Benjamin

Taco Bell to open Mexican-themed resort

Hotel launches in August.

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Leo Burnett Worldwide taps FCB's Liz Taylor as global CCO
May 21, 2019
Lindsay Stein

Leo Burnett Worldwide taps FCB's Liz Taylor as global CCO

Appointment comes shortly after Mark Tutssel, executive chairman of the network, announced his upcoming retirement.

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Bob Greenberg and John Hegarty join forces at Whalar
May 21, 2019
Omar Oakes

Bob Greenberg and John Hegarty join forces at Whalar

R/GA founder is now vice-chairman at social influencer 'dating service'.

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In praise of the taxi meeting
May 21, 2019
Charles Wigley

In praise of the taxi meeting

The best way to be fast is to get the sharpest brains you have thinking about the problem together from the get-go.

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Can better stock pictures eliminate stereotypes?
May 21, 2019
Olivia Parker

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

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Cathay Pacific ad showing same-sex couple 'banned': Reports
May 20, 2019
Matthew Miller

Cathay Pacific ad showing same-sex couple 'banned': Reports

Some in Hong Kong can't 'move beyond' homophobia, it seems.

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AKQA's leadership changes in Japan
May 20, 2019
David Blecken

AKQA's leadership changes in Japan

Yoichiro Basso has left the agency after two years, one of which was its strongest so far.

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