With new techniques and burgeoning sectors ripe for exploitation, the cost is on track to reach US$100 billion in 2023, according to Juniper Research.
Tech giant to be recognised for sustained creative excellence.
Out-of-home buying agency Kinetic, the best-known business within Tenthavenue, is understood to now sit within GroupM.
Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.
Work by local artists and nostalgic cultural touches feature in the social platform's new office in Hong Kong.
Prasanth Kumar to take over as Sam Singh departs to join ByteDance.
Japan leads APAC markets with 64 shortlisted entries, followed closely by Australia with 61.
International associations and PCOs can plan their upcoming conferences using 360 videos.
Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.
Senior media leaders from Facebook, HP, Spotify, Visa confront workplace diversity and gender issues at Women Leading Change
The 2019 Women Leading Change conference offers a full-day, action-oriented programme designed to equip business leaders with roadmaps to strategically shift work culture.
Agency becomes first Asia-based member.
Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.
Brands can be efficient by virtue of being effective. But the relationship doesn’t hold true the other way around.
Hotel launches in August.
Appointment comes shortly after Mark Tutssel, executive chairman of the network, announced his upcoming retirement.
R/GA founder is now vice-chairman at social influencer 'dating service'.
The best way to be fast is to get the sharpest brains you have thinking about the problem together from the get-go.
Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.
Some in Hong Kong can't 'move beyond' homophobia, it seems.
Yoichiro Basso has left the agency after two years, one of which was its strongest so far.