Beauty marketing trends in 2020 that will boost your KOL game
These are six beauty marketing trends brands should be following and responding to as 2020 gets underway, says influencer agency Parklu.
What luxury brands should have learned about China in 2019
Perhaps the biggest takeaway from 2019 is that many luxury brands are not adapting quickly enough to the shifting market.
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What does 2020 hold for the not-so-Wild West of influencer marketing?
Influencer marketing might have a bad rap, but it is set to make its presence felt even more over the next year, so ignore it at your peril.
Tesco 'forced labour' in China story spotlights supply chain challenges
Supermarket has suspended agreement with Chinese business behind charity Christmas cards until investigation concludes.
Burger King reveals all 2019 ads featured lurking Big Mac
Fast-food chain describes reveal as 'Whopper of a secret'.
Happy holidays and see you again in 2020
As Campaign Asia-Pacific takes a break from daily coverage until January 2nd, we leave you with a goodbye ode.
2019's most-read Campaign Asia-Pacific stories
Restructuring news captured the most attention, but our list also includes a brand dragged into the HK protests, an attention-getting CMO appointment, a followup on an angry confrontation in China and...Ronaldo.
OTT platforms in Asia face profit challenges
In a crowded market, decision-makers await market consolidation before loosening their pursestrings.
How brand in-house marketing teams in Asia have changed this decade
In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.
Have a Coke, and a million tiny emoji smiles
Ad from Ogilvy Thailand shows what you're really imbibing with each sip of the fizzy drink.
The Christmas drone: A tale of influence triggers
'Twas the night before Christmas, and a longtime APAC media exec was pondering his response to an influencer's recommendations, and the implications for brands.
Move and win roundup: Week of December 23, 2019
BBH India, BBDO India, Lion & Lion and more to come in our weekly collection of people moves and account news.
Asia-Pacific YouTube Ads Leaderboard: November 2019
Gojek, Oppo, McDonald's, SMBC, Shopee, Singtel and more appear in this month's list of the top ad video in each of 13 APAC markets.
Meet the 2019 40 Under 40: Nicolle Sing
Read about Nicolle Sing of Freeman, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Best brand designs of the past decade, according to experts
Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.
How brand purpose is driving loyalty in China
The ever-pragmatic Chinese consumer is increasingly looking beyond functionality to brands whose values align with their own
Sylvester Stallone to star in Facebook's first-ever Super Bowl ad
Social media giant is looking to remind people of ways it can help them connect.
Moray MacLennan: We must prove the detractors wrong
In an internal memo, M&C Saatchi's worldwide chief executive points to the strengths of the beleaguered business. Campaign publishes it in full here.
The decade with no name held some surprises
"With the past behind us, what's likely to play out in the decade ahead?"
From mobile video to commerce: Facebook's 2020 social media trends
Facebook's VP of Southeast Asia and Emerging Markets discusses how businesses can set themselves up to ride Asia's digital wave in 2020.
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