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App developer CooTek denies malicious ad activities after Google ban
Jul 19, 2019
Staff Reporters

App developer CooTek denies malicious ad activities after Google ban

Hidden advertising plugin BeiTaAd is said to have been embedded in 238 applications that amounted to over 440 million installations.

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How rural Indonesians use technology, and the lessons for brands
Jul 19, 2019
Annya Suhardi

How rural Indonesians use technology, and the lessons for brands

CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.

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No thanks, Panadol, let's not 'rethink care' together
Jul 19, 2019
Ad Nut

No thanks, Panadol, let's not 'rethink care' together

How about you just cure my headache?

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Instagram ditches 'likes': Pros and cons for influencers
Jul 19, 2019
Faaez Samadi

Instagram ditches 'likes': Pros and cons for influencers

Digital marketers welcome the move, but say it won't make waves in the industry.

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Omnicom global revenue down 3.6%; APAC organic growth slows
Jul 19, 2019
Gurjit Degun, Jessica Goodfellow

Omnicom global revenue down 3.6%; APAC organic growth slows

Revenue and profit both fell in the second quarter of the year.

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Amazon faces EU competition probe
Jul 19, 2019
Omar Oakes

Amazon faces EU competition probe

Company's dual role as retailer and marketplace is being investigated.

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MediaCom promotes Nick Lawson to global COO
Jul 19, 2019
Gideon Spanier

MediaCom promotes Nick Lawson to global COO

The agency also named new CEOs for EMEA and the UK.

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Publicis Groupe reports 15% hike in first-half profit
Jul 19, 2019
Ben Bold

Publicis Groupe reports 15% hike in first-half profit

Group's performance held aloft by strong results in Asia, Europe and Middle East.

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80% of all spirits and alcohol consumed in China is with a meal: MHD China
Jul 19, 2019
Surekha Ragavan

80% of all spirits and alcohol consumed in China is with a meal: MHD China

The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.

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Are human beings pathetic, loveable, or both? Hakuhodo attempts to answer this question at Cannes Lions International Festival of Creativity 2019
Jul 18, 2019
Staff Writer

Are human beings pathetic, loveable, or both? Hakuhodo attempts to answer this question at Cannes Lions International Festival of Creativity 2019

In the age of AI and machine learning, what makes viewers’ emotions ‘climax’ is still key for brands and marketers.

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Singapore fertility campaign gives birth to criticism and mockery
Jul 18, 2019
Ad Nut

Singapore fertility campaign gives birth to criticism and mockery

‘Stop treating us like a bunch of kids’, one PR practitioner said of the campaign.

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40 Chinese apps slapped for improper data collection
Jul 18, 2019
Staff Reporters

40 Chinese apps slapped for improper data collection

Apps involved include virtual matchmaking site Soul, Shanbay Vocabulary, P2P financial services platform Renrendai and social commerce app Yunji.

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Netflix begins tailoring offering in Asia with mobile-only India plan
Jul 18, 2019
Jessica Goodfellow

Netflix begins tailoring offering in Asia with mobile-only India plan

The streaming service is trying to figure out how to tailor its offering in Asia without completely changing its business model.

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Andy Polansky named Interpublic CMG CEO; Gail Heimann appointed Weber Shandwick chief
Jul 18, 2019
Diana Bradley

Andy Polansky named Interpublic CMG CEO; Gail Heimann appointed Weber Shandwick chief

The world's second-largest PR agency has a new CEO.

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Publicis Groupe announces new APAC CCO
Jul 18, 2019
Staff Reporters

Publicis Groupe announces new APAC CCO

New role to be taken on by Nicolas Menat.

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IAS biometric study proves high-quality environment drives greater engagement
Jul 18, 2019
Jessica Goodfellow

IAS biometric study proves high-quality environment drives greater engagement

The study’s findings put definitive neurological results behind the idea that mobile ad effectiveness directly ties to display environment.

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Unilever's move to holding-company relationships akin to outsourcing CMO role
Jul 18, 2019
Simon Gwynn

Unilever's move to holding-company relationships akin to outsourcing CMO role

Focus could be put on efficiency rather than effectiveness, agencies argue.

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Delving into Libra: Is Facebook's currency the future of finance?
Jul 17, 2019
Jessica Goodfellow

Delving into Libra: Is Facebook's currency the future of finance?

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

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What wedding faux pas could overshadow this dress?
Jul 17, 2019
Ad Nut

What wedding faux pas could overshadow this dress?

Campaign for WildAid contends that a poor menu choice is more devastating than even a hideous fashion fail.

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SpotX integrates IAB Tech Lab’s Open Measurement SDK
Jul 17, 2019
Jessica Goodfellow

SpotX integrates IAB Tech Lab’s Open Measurement SDK

IAB Tech Lab has more than doubled certified partners using the OM SDK since December.

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