The annual Asia-Pacific’s Top 1000 Brands report identifies the brands that are resonating the strongest with consumers in 10 markets across the region, including China, India, Hong Kong, Taiwan, Singapore, Japan, Korea, Malaysia, Thailand and Australia. The survey is conducted in partnership with TNS Asia-Pacific and is sponsored by The Wall Street Journal Asia.
TOP 1000 BRANDS
Sector Case Studies
- 100Plus hydrates more effectively than pure water
- Puma sells record volumes of winter products
- Cadbury boosts awareness and sales of bite-sized Chocfuls
- Pond's drives credibilty of PAM ageing cream online
- Vidal Sassoon raises its profile in Japan
- Panasonic puts life in entertainment with its Viera range
- Cathay Pacific increases engagement with potential customers
- Canon appeals to entry level photographers
- Ford launches an aesthetically pleasing Fiesta in China
Country Case Studies
- Coca-Cola looks to broaden its appeal in China
- Vitasoy connects with consumers in Hong Kong
- Volkswagen rises to the top-of-mind in India
- Lotte appeals to young people in Japan
- LG capitalises on the holiday season in Korea
- DiGi improves its brand perception in Malaysia
- SingTel sells the value of bundling in Singapore
- Far Eastone beats difficult times in Taiwan
- Heineken battles restricted conditions in Thailand
Asia Pacific's Top 1000 brand list is based on a proprietary survey co-produced by TNS and Media Magazine. Ten markets were included in the 7th year of the survey: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
The age of the respondents surveyed ranged from 15 to 64, and more than 300 respondents were surveyed from each country by TNS, generating a total sample size of 3,322 respondents for the Asia Pacific region.
Two questions were asked to determine the best brands in a variety of categories:
1. "When you think of the following (product / service) category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one has the best reputation in the (product / service) category."
2. "Apart from the best brand you entered, which brand do you consider to be the second best brand in the (product / service) category?"
TNS covered 12 major product and service categories: Alcohol and Tobacco, Financial Services, Automotive, Retail, Restaurants, Food, Beverage, Consumer Electronics, Computer Hardware and Software, Media and Telecommunication, Travel and Leisure, and Household/Personal Care products. A grand total of 80 sub-categories were included in the 2010 survey.
The final rankings were determined based on the total number of mentions each brand received across all categories and countries. The data was weighted at two levels - 1) to reflect the population composition within each of the markets covered and 2) to reflect the competitiveness of the categories in the study.
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