Top 1000 Brands


The annual Asia-Pacific’s Top 1000 Brands report identifies the brands that are resonating the strongest with consumers in 10 markets across the region, including China, India, Hong Kong, Taiwan, Singapore, Japan, Korea, Malaysia, Thailand and Australia. The survey is conducted in partnership with TNS Asia-Pacific and is sponsored by The Wall Street Journal Asia.

TNS

 

TOP 1000 BRANDS

Top 1-10 Brands

Sony tops the ranking for the third consecutive year in a top 10 list dominated by consumer electronics brands...
 
Researchers feel the heat of recession 

Top 11-50 Brands

Coca-Cola and McDonald's narrowly miss a spot in the top 10 list...
Research to test humorous ads in mainland market 

Top 51-100 Brands

Well known brands from across all the major categories and markets complete the list of the top 100...
 
 
 

 

 

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METHODOLOGY

TNS

Asia Pacific's Top 1000 brand list is based on a proprietary survey co-produced by TNS and Media Magazine. Ten markets were included in the 7th year of the survey: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

The age of the respondents surveyed ranged from 15 to 64, and more than 300 respondents were surveyed from each country by TNS, generating a total sample size of 3,322 respondents for the Asia Pacific region.

Two questions were asked to determine the best brands in a variety of categories:

1. "When you think of the following (product / service) category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one has the best reputation in the (product / service) category."
2. "Apart from the best brand you entered, which brand do you consider to be the second best brand in the (product / service) category?"

TNS covered 12 major product and service categories: Alcohol and Tobacco, Financial Services, Automotive, Retail, Restaurants, Food, Beverage, Consumer Electronics, Computer Hardware and Software, Media and Telecommunication, Travel and Leisure, and Household/Personal Care products. A grand total of 80 sub-categories were included in the 2010 survey.

The final rankings were determined based on the total number of mentions each brand received across all categories and countries. The data was weighted at two levels - 1) to reflect the population composition within each of the markets covered and 2) to reflect the competitiveness of the categories in the study.

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