Welcome to Campaign‘s special edition, featuring the top performers at the Agency of the Year awards. Now in its 23rd year, this is the region’s most prestigious awards celebration, offering a unique insight into the best-performing companies and talent in key Asian markets, and the only agency awards programme with results compiled by PricewaterhouseCoopers for transparency. We’re proud to have taken the Agency of the Year events to Mumbai, Shanghai, Singapore and, for the first time, Tokyo, to celebrate the industry’s successes with nearly 1,500 people.
Importantly, these awards are not just about scale: agencies both big and small compete within their local markets and have the opportunity to shine on the regional stage.
The winners highlight an industry in transformation as it gears for the future and battles the challenges of 2016 — from tightening client spend in many markets, over-billing scandals and measurement controversies, leadership changes at the top of many agencies and calls for greater transparency. Last year may have bruised us, but it has also forced us to set our goals higher, and to work harder and smarter.
—Atifa Silk, brand director, Campaign Asia-Pacific
Clear ideas lead to success
06 Need to know
The latest news from around the industry
The AI revolution is almost upon us
Social spend proving its worth many times over
Asian female consumers demand to be heard
Corruption scandals rock Korea’s chaebol monopolies
26 Marketer Profile
TripAdvisor’s Cindy Tan lets go of the message
30 Outlook 2017
After a tumultuous year, a shell-shocked industry looks ahead to what may follow
40 Agency of the year
The winning networks and outstanding individuals from a challenging year
China Innovation in Beijing; Marketing Innovation in Singapore; Financial Services Marketing forum in Hong Kong; Data Marketing Analytics conference in Shanghai
76 Private view
Tony Chang and Caspar Schlickum raise their critical eyebrows at recent creative offerings
78 Best places to work
WPP’s Shanghai campus and Geometry Global Japan