BRAND CHAMPIONS
BOLD PARTNERSHIPS

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

Highlight

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With esports, SAP sees a game-changing opportunity
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Jun 19, 2018

With esports, SAP sees a game-changing opportunity

SAP gets into the game with purpose and commitment by partnering with Team Liquid—a leading global esports organisation and current champion of The International 7.

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How Singapore Tourism Board is bringing the city’s stories to life through sports marketing
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May 30, 2018

How Singapore Tourism Board is bringing the city’s stories to life through sports ...

Activating experiences around premier sporting events—including the WTA Finals—the city-state is establishing itself as a global sports and lifestyle destination.

News

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How to win in esports? Be authentic, like everywhere else
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Jul 6, 2018

How to win in esports? Be authentic, like everywhere else

Following Lagardere Sport’s commercial deal with Singapore esports club Team Flash, head of esports Andre Flackel explains why the digital gaming world is so important to the agency.

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What's that jumble of Chinese characters at the World Cup?
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Jun 19, 2018

What's that jumble of Chinese characters at the World Cup?

Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.

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Esports: the newest battleground for brands
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Jun 15, 2018

Esports: the newest battleground for brands

Opportunities abound in the esports space but brands need a clear strategy and reliable measurement methods, finds Nielsen.

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Twitter ready to kick off global World Cup conversation
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Jun 13, 2018

Twitter ready to kick off global World Cup conversation

Maya Hari says the platform is primed for football fever through new content partnerships and its position as “the world’s 24/7 sports bar”.

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For BNP Paribas, Singapore’s centre court has been a smash hit
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May 8, 2018

For BNP Paribas, Singapore’s centre court has been a smash hit

As title sponsor of the WTA Finals in Singapore, BNP Paribas has increased brand awareness, championed sustainability and helped connect APAC communities.

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South Korea strikes gold with post-Olympic wins
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Mar 21, 2018

South Korea strikes gold with post-Olympic wins

Amicable efforts to reconcile shown by South Korea and North Korea have worked in the favour of the former.

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What it's like to work on... the 2018 Winter Olympics
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Feb 26, 2018

What it's like to work on... the 2018 Winter Olympics

The Games are over for now, meaning a little breathing space for event organisers like Don Roelofs.