SAP gets into the game with purpose and commitment by partnering with Team Liquid—a leading global esports organisation and current champion of The International 7.
Activating experiences around premier sporting events—including the WTA Finals—the city-state is establishing itself as a global sports and lifestyle destination.
Following Lagardere Sport’s commercial deal with Singapore esports club Team Flash, head of esports Andre Flackel explains why the digital gaming world is so important to the agency.
Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.
Opportunities abound in the esports space but brands need a clear strategy and reliable measurement methods, finds Nielsen.
Maya Hari says the platform is primed for football fever through new content partnerships and its position as “the world’s 24/7 sports bar”.
As title sponsor of the WTA Finals in Singapore, BNP Paribas has increased brand awareness, championed sustainability and helped connect APAC communities.
Amicable efforts to reconcile shown by South Korea and North Korea have worked in the favour of the former.
The Games are over for now, meaning a little breathing space for event organisers like Don Roelofs.