BRAND CHAMPIONS BOLD PARTNERSHIPS
Highlight
Emerging from Covid-19: 5 reasons to be optimistic about the sports industry
Adrian Staiti, APAC President of sports marketing agency SPORTFIVE challenges the cautious outlook for the sports industry and suggests how a better normal will flourish once markets come out of the pandemic.
SPORTFIVE and Supponor extend partnership
Global sports business agency SPORTFIVE and global leader in virtual advertising technology and solutions for live broadcast sports Supponor have agreed to extend their cooperation – which has been in place since 2017 – by a further three years.
News
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The $ense & sensibility of esports
Malcolm Thorpe, VP of business development at Lagardère Sports - Asia, on the latest esports trends.
China’s 'Belt & Road' sporting ambition
From mass participation events to classical sport and the now ubiquitous esports, here are the biggest sports and fitness trends in China that brands should pay close attention to.
Virtual advertising rewrites the rules
How Bundesliga top dog Borussia Dortmund and Lagardère Sports are using virtual advertising to open new channels for brands to get hyperlocal with fans
Grand Sport finds its footing with the AFF Suzuki Cup
With its first regional sponsorship, Thai sports apparel brand Grand Sport found the sweet spot, adopting digital-driven strategies to win big with the sport it knows best.
How to win in esports? Be authentic, like everywhere else
Following Lagardere Sport’s commercial deal with Singapore esports club Team Flash, head of esports Andre Flackel explains why the digital gaming world is so important to the agency.
With esports, SAP sees a game-changing opportunity
SAP gets into the game with purpose and commitment by partnering with Team Liquid—a leading global esports organisation and current champion of The International 7.
What's that jumble of Chinese characters at the World Cup?
Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.
Esports: the newest battleground for brands
Opportunities abound in the esports space but brands need a clear strategy and reliable measurement methods, finds Nielsen.
Twitter ready to kick off global World Cup conversation
Maya Hari says the platform is primed for football fever through new content partnerships and its position as “the world’s 24/7 sports bar”.
How Singapore Tourism Board is bringing the city’s stories to life through sports ...
Activating experiences around premier sporting events—including the WTA Finals—the city-state is establishing itself as a global sports and lifestyle destination.
For BNP Paribas, Singapore’s centre court has been a smash hit
As title sponsor of the WTA Finals in Singapore, BNP Paribas has increased brand awareness, championed sustainability and helped connect APAC communities.
South Korea strikes gold with post-Olympic wins
Amicable efforts to reconcile shown by South Korea and North Korea have worked in the favour of the former.
