In 2020, LDN achieved a total revenue of more than 15.5 billion. In just a few years, the agency network has grown to become a leader in the digital marketing space in China. We invited LDN’s CEO Dalton Zheng to take a deep dive into the evolution of digital marketing landscape, the changing role of agencies and the value of marketing
The ‘closed loop’ nature of Chinese tech platforms present certain challenges for marketers.
LEO Digital Network’s consumer-centric, data-enabled and content-targeted strategy is allowing it to thrive amid the economic fallout from Covid. The agency posted nearly 900% year-on-year growth in the first three quarters of 2020. We chat with their CEO, Dalton Zheng.
In an era of change, advertisers are looking down new avenues for answers.