Wine campaign suggests focus on 'sacred' activities

A brand-refresh for Sacred Hill wines of New Zealand, by JWT Auckland, eschews imagery of wine bottles and vineyards in favour of striking illustrations that encourage tuning out the world's distractions to focus on more important matters. The agency saw an opportunity to align the brand with growing frustration about high-speed modern life, and chose to highlight the brand connection by using the orange colour of its labels, rather than product photos.