Staff Reporters
Mar 8, 2019

What do APAC women really look like?

For International Womens Day, BBH and stock-photo website Unsplash created a collection that aims to show the diversity of real women, not stereotypes.

For International Womens Day, BBH Singapore initiated a project with stock photo provider Unsplash, which asked its members around the world to help build a collection of photos that would get beyond stereotypes and reflect the true diversity of women. Photographers uploaded relevant images under any (or all) of the following keywords: "Powerful", "success", "fearless", "business", "strong", "tough", "unique", "CEO" or "leader".

BBH also worked with its photographers to contribute images, some of which are shown above. The agency pledges to use the images to challenge stereotypes in reference materials and to make non-stereotypical recommendations in answering casting briefs.


Campaign's Women Leading Change

We'll be discussing gender equality, unconscious bias and attitudes towards women in media and marketing at our annual Women Leading Change conference in Singapore on 4 June, 2019.

Register your interest and find out more about entering our Women Leading Change Awards (early bird entry deadline: 8 March; hard entry deadline: 8 April) at www.womenleadingchange.asia.

Related Articles

Just Published

35 minutes ago

Move and win roundup: Week of May 17, 2021

DDB Hong Kong, IAS Japan, CatchOn, Hong Kong Design Centre (HKDC), Akcelo and more, in our weekly collection of people moves and account news.

10 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

11 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

11 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?