Staff Reporters
Mar 8, 2019

What do APAC women really look like?

For International Womens Day, BBH and stock-photo website Unsplash created a collection that aims to show the diversity of real women, not stereotypes.

For International Womens Day, BBH Singapore initiated a project with stock photo provider Unsplash, which asked its members around the world to help build a collection of photos that would get beyond stereotypes and reflect the true diversity of women. Photographers uploaded relevant images under any (or all) of the following keywords: "Powerful", "success", "fearless", "business", "strong", "tough", "unique", "CEO" or "leader".

BBH also worked with its photographers to contribute images, some of which are shown above. The agency pledges to use the images to challenge stereotypes in reference materials and to make non-stereotypical recommendations in answering casting briefs.

Campaign's Women Leading Change

We'll be discussing gender equality, unconscious bias and attitudes towards women in media and marketing at our annual Women Leading Change conference in Singapore on 4 June, 2019.

Register your interest and find out more about entering our Women Leading Change Awards (early bird entry deadline: 8 March; hard entry deadline: 8 April) at

Related Articles

Just Published

8 hours ago

How Hyundai Genesis responded when Tiger Woods ...

The brand’s PR team is stressing transparency about its safety features.

9 hours ago

Why brands should take note of Twitter's 'Super ...

The new direction Twitter is going in illustrates the growing power of creators in social media.

9 hours ago

Airbnb slashes spend in permanent shift from ...

CEO describes move as 'very important'.

9 hours ago

Instagram boosts interaction with Live Rooms

The Facebook-owned network's move follows Twitter’s launch of Spaces.