For International Womens Day, BBH Singapore initiated a project with stock photo provider Unsplash, which asked its members around the world to help build a collection of photos that would get beyond stereotypes and reflect the true diversity of women. Photographers uploaded relevant images under any (or all) of the following keywords: "Powerful", "success", "fearless", "business", "strong", "tough", "unique", "CEO" or "leader".
BBH also worked with its photographers to contribute images, some of which are shown above. The agency pledges to use the images to challenge stereotypes in reference materials and to make non-stereotypical recommendations in answering casting briefs.
Campaign's Women Leading Change
We'll be discussing gender equality, unconscious bias and attitudes towards women in media and marketing at our annual Women Leading Change conference in Singapore on 4 June, 2019.
Register your interest and find out more about entering our Women Leading Change Awards (early bird entry deadline: 8 March; hard entry deadline: 8 April) at www.womenleadingchange.asia.