Weibo World Cup: Real-time branding 'goal' of the day

On Weibo during the 2014 FIFA World Cup, brands are responsible for their own social-media scores, and Chinese netizens need only enjoy (or disprove of) the brands' reactions to the daily matches. Campaign Asia-Pacific will keep our eyes online and pick out examples of brands that stand out for being quick on their feet, until the final game on 13 July.

July 13: By scoring a late ...
July 9: Before the penalty ...
July 8: There have been ...
July 1: The United States ...
June 30: With dry humour ...
June 26: Despite the star ...
June 25: Uruguay striker ...
June 24: Adidas China made ...
June 19: England's defeat ...
June 16: Just before ...
June 16: Chinese copy ...
Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Sexual harassment at Cannes: A 'difficult yet ...

People need to trust that employers, event organisers and others with a duty of care are looking out for them, says Digital Cinema Media's Karen Stacey.

8 hours ago

Amazon and GroupM partner to embed brands in live ...

E-commerce giant and media agency network have been engaged in an exclusive partnership for the past six months to create branded shoppable livestreams.

8 hours ago

Havas pushes integration with new ‘Converged’ ...

French agency group’s moves come ahead of possible stock market float.