Gabey Goh
Feb 4, 2016

Uber China's Lion Dance campaign

Uber rolled out a Lion Dance campaign yesterday in 23 cities around China, including Beijing, Shanghai, Guangzhou and Shenzhen. Between 10 am and 5 pm, Uber users in these cities could select a special Lion Dance option on their app and call a Lion Dance team directly to their location within a few minutes. In Guangzhou, Uber users could also use their app to call a calligrapher to come to their location and write the traditional “hui chun” (挥春), the traditional four-character rhyming couplets that people hang outside their doors in advance of the Chinese New Year. The on-demand calligrapher program was supported by the Guangzhou Culture Broadcasting Television News and Publishing Bureau.

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