May 17, 2016

The effective use of wit in design: The Partners

Brand consultancy The Partners recently launched a new edition of 'A Smile in the Mind', published by Phaldon, which displays more than 1,000 examples of 'witty thinking' in branding and design. Released 20 years after the original edition, the new version is co-authored by The Partners executive creative director Greg Quinton and writer Nick Asbury. Phaldon has graciously shared a collection of the book's examples, many from Asia.

Banana Packaging - Japan - ...
Poppy Stamp - UK - ...
Steve Li, Acupuncturist - ...
Panda Eyes - UK - Jason ...
Hermes Scarf - Japan - ...
Pacman Lights - France - ...
Lego Masters - Hong Kong - ...
Duracell Poster - ...
Flag of Flags - Sweden - ...
Yoga Australia Logo - ...
Rainy Pot - South Korea - ...
Mount Fuji Envelope - ...
We never go out of style - ...
Tree of Life Poster - ...
Economist Brain - ...
Piece together for Peace - ...
Flowerworks - Germany - ...
The Typefaces - Singapore ...
Thanks, Steve.  - Hong ...

Related Articles

Just Published

5 hours ago

J&T Express ropes in Lionel Messi as global brand ...

The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.

9 hours ago

Crafty beer campaign in Vietnam swaps cheap brews ...

Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.

9 hours ago

Move and win roundup: Week of November 28, 2022

Plus, news from Samsung, Xiaomi, The One Centre, Bonsey Jaden, and more to come in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

10 hours ago

It’s time to get intentional with sustainability ...

Even if climate stories are not considered ‘sexy’ by publications, comms professionals have a big role to play, according to a senior consultant at Mutant