May 17, 2016

The effective use of wit in design: The Partners

Brand consultancy The Partners recently launched a new edition of 'A Smile in the Mind', published by Phaldon, which displays more than 1,000 examples of 'witty thinking' in branding and design. Released 20 years after the original edition, the new version is co-authored by The Partners executive creative director Greg Quinton and writer Nick Asbury. Phaldon has graciously shared a collection of the book's examples, many from Asia.

Banana Packaging - Japan - ...
Poppy Stamp - UK - ...
Steve Li, Acupuncturist - ...
Panda Eyes - UK - Jason ...
Hermes Scarf - Japan - ...
Pacman Lights - France - ...
Lego Masters - Hong Kong - ...
Duracell Poster - ...
Flag of Flags - Sweden - ...
Yoga Australia Logo - ...
Rainy Pot - South Korea - ...
Mount Fuji Envelope - ...
We never go out of style - ...
Tree of Life Poster - ...
Economist Brain - ...
Piece together for Peace - ...
Flowerworks - Germany - ...
The Typefaces - Singapore ...
Thanks, Steve.  - Hong ...

Related Articles

Just Published

9 hours ago

Restaurant chain unleashes vengeful kaiju upon London

How UK eatery Wagamama and agency Uncommon created a pissed-off, rubbery...vegan?

17 hours ago

Mindshare makes leadership changes in Malaysia

The agency group promotes Sheila Shanmugam to CEO and Chan Wan Lih to MD, replacing Animesh Kumar.

19 hours ago

Indonesia’s top 100: Affordable and accessible home ...

Korean brands stay on top while Nestle, Coke and Nutella take a hit.

19 hours ago

Indonesia’s top local brands: Inclusivity and ...

Indofood and Gojek remain tops, but Wardah, Telkomsel, Tokopedia and Eiger take largest leaps as truly Indonesian brands.