May 17, 2016

The effective use of wit in design: The Partners

Brand consultancy The Partners recently launched a new edition of 'A Smile in the Mind', published by Phaldon, which displays more than 1,000 examples of 'witty thinking' in branding and design. Released 20 years after the original edition, the new version is co-authored by The Partners executive creative director Greg Quinton and writer Nick Asbury. Phaldon has graciously shared a collection of the book's examples, many from Asia.

Banana Packaging - Japan - ...
Poppy Stamp - UK - ...
Steve Li, Acupuncturist - ...
Panda Eyes - UK - Jason ...
Hermes Scarf - Japan - ...
Pacman Lights - France - ...
Lego Masters - Hong Kong - ...
Duracell Poster - ...
Flag of Flags - Sweden - ...
Yoga Australia Logo - ...
Rainy Pot - South Korea - ...
Mount Fuji Envelope - ...
We never go out of style - ...
Tree of Life Poster - ...
Economist Brain - ...
Piece together for Peace - ...
Flowerworks - Germany - ...
The Typefaces - Singapore ...
Thanks, Steve.  - Hong ...

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