The digital lives of post-'80s Hong Kongers
Research from Text100 and Redshift research reveals the behaviour, interests and digital preferences of the post-'80s generation in Hong Kong. The study also segments this key demographic into six distinct personas and suggests that, by engaging with their behaviour and interests rather than their wallets, marketers can earn the trust and loyalty of this digitally literate generation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Times of India launches 'My City, My Art' challenge ...
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Goafest unveils 'age of adaptability' theme for 2024
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
Scope3: A third of web domains feature ‘problematic’...
EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.
Guardian makes it easy for readers to reject all ad ...
Guardian ad chief has penned open letter to clients and agencies explaining rationale.