Adrian Peter Tse
Dec 18, 2014

The digital lives of post-'80s Hong Kongers

Research from Text100 and Redshift research reveals the behaviour, interests and digital preferences of the post-'80s generation in Hong Kong. The study also segments this key demographic into six distinct personas and suggests that, by engaging with their behaviour and interests rather than their wallets, marketers can earn the trust and loyalty of this digitally literate generation.

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