Matthew Miller
Aug 23, 2017

The CX gap: Research finds more talk than action in APAC

TOP OF THE CHARTS: Although the majority of creatives say their company is focused on customer experience, fewer have actually worked on CX projects, according to Adobe research.

Source: Adobe's Creative Pulse 2017 report for APAC. In addition to questions about customer-experience (CX) design, the survey also delves into what creatives perceive as the key drivers of change and disruption in their world, what skills they are planning to level up, and to what extent they fear AI and machine learning.

Highlights in the graphics above. The full report, including grographic breakdowns, is available for download from Abobe.

Sample/Methodology: Survey of 5,442 creative and marketing professionals in India, Australia, New Zealand, Korea, Southeast Asia, Hong Kong, Taiwan and China. (Details on geography, company type and roles at end of gallery above.) 







Related Articles

Just Published

4 hours ago

Twitter resurrects tweets from stars that brought ...

Twitter says: 'If you can dream it, tweet it.'

4 hours ago

Samsung shows where to look for a real gaming ...

WATCH: The film by BBH takes you down a rabbit hole, literally.

4 hours ago

Essence names Tim Irwin as new global COO

Irwin previously lead EMEA for the agency and will be succeeded by Ryan Storrar.

13 hours ago

‘We can’t just copy-paste elements from the West’: ...

Chair of the newly launched DEI committee Charu Srivastava discusses localising the DEI agenda, the importance of holistic change beyond policy, and why inclusive agencies can be a magnet for talent.