Staff Reporters
Nov 27, 2014

The 11.11 Debrief: Review of consumer behaviour

An AdMaster study of consumer sentiment after Single's Day 2014 has found out that 83 per cent of online shoppers participated in the shopping frenzy this year, versus 64 per cent in 2013. Clothing and accessories were still the most popular items, and consumers bought more Chinese products than in prior years. Two of the most exciting breakthroughs in 2014 were the popularity of mobile shopping, with mobile-based sales 3.5 times higher than last year, and the acceptance of prepay arrangements, chosen by almost one-third of shoppers.

Related Articles

Just Published

12 hours ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

13 hours ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

13 hours ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

13 hours ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.