Jenny Chan 陳詠欣
Nov 27, 2013

Tencent Video woos advertisers with promise of 'bolder' product placement

BEIJING - Tencent showcased an ambitious slate of original productions and programming interactivity to advertisers in the first presentation of a three-city tour here yesterday. The company gathered media-agency heads, motion-picture houses, consulting firms, film producers, scriptwriters and actors to convince advertisers of the potential popularity and branding viability of 140 local offerings planned for 2014. The elaborate sales pitch imitated the format of cable-TV upfronts.

Leon Gao, founding partner ...
Gao spells out the cons of ...
Gao:
Tencent had a 29 per cent ...
In a discussion panel, Wu ...
Gao said market integration...
Tencent's deputy general ...
Tencent claims to have ...
Depending on viewer ...
Tencent only started ...
Within the next three to ...
Tencent Video will embark ...
Some advertisers that ...
Wang said Tencent Video ...
Wang said Tencent missed ...
In 2014, viewers will be ...
Another lure for advertiser...
Tencent may attempt to ...
Wang:
Tencent Video woos ...
Tencent's Ma Yankun said ...
2014, being a bumper year ...
Much of the programming ...
Tencent managed to gather ...
OMD's Siew Ping Lim said ...
Cui Zheng, general manager ...
David Sun, director of ...
As a finale, Tencent ...

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