Subway enlists artists to 'Say it with a sub' in Singapore
The food shop that calls its employees 'sandwich artists' has called on a number of real artists to create special take-out bags. The campaign, with Saatchi & Saatchi Singapore, will give people a chance to gift a friend or loved one with a sandwich along with a message, all in the name of charity. On an unspecified date in October (to be announced on the brand's Facebook page) customers will receive a free second sub and one of the special bags. The company is also hosting a charity auction of the original artwork, plus some other works, on eBay Singapore. Auction proceeds will go to The Business Times Budding Artist Fund, which supports art training for disadvantaged children and youth. We like the charitable aspect, but it seems strange that many of the bags ("This is what an apology tastes like", "I don't know what I did but I'm sorry anyway", "I hope you accept bribes" and "We need to talk") call to mind negative situations. Are we meant to infer that Subway sandwiches a universal symbol of shameful apology?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
What Swifties can teach CMOs about the internet
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?