Matthew Miller
Oct 6, 2014

Subway enlists artists to 'Say it with a sub' in Singapore

The food shop that calls its employees 'sandwich artists' has called on a number of real artists to create special take-out bags. The campaign, with Saatchi & Saatchi Singapore, will give people a chance to gift a friend or loved one with a sandwich along with a message, all in the name of charity. On an unspecified date in October (to be announced on the brand's Facebook page) customers will receive a free second sub and one of the special bags. The company is also hosting a charity auction of the original artwork, plus some other works, on eBay Singapore. Auction proceeds will go to The Business Times Budding Artist Fund, which supports art training for disadvantaged children and youth. We like the charitable aspect, but it seems strange that many of the bags ("This is what an apology tastes like", "I don't know what I did but I'm sorry anyway", "I hope you accept bribes" and "We need to talk") call to mind negative situations. Are we meant to infer that Subway sandwiches a universal symbol of shameful apology?

Related Articles

Just Published

2 hours ago

Agencies in APAC raced to ready themselves for ...

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

2 hours ago

Former R/GA exec Nicky Bell to lead Facebook ...

She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.

2 hours ago

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.

3 hours ago

KFC leans into finger-licking mantra in Singapore

If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.