Jenny Chan 陳詠欣
Mar 26, 2015

Six burning questions about programmatic advertising in China

With more digital advertising dollars shifting to programmatic buying in China, sorting out confusing viewpoints about DSPs, DMPs, PDBs and such are becoming more important with each passing day. And despite the importance of having a technology-centric, data-driven advertising agenda, many advertisers still have many questions. In this series of infographics, iPinYou, an independent DSP in China, sheds some light on six common questions it hears frequently from clients.

Related Articles

Just Published

16 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

16 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

16 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

17 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.