Staff Reporters
Sep 23, 2014

R3 M&A league: September 2014 update

ASIA-PACIFIC - Publicis has acquired Nurun, a global digital agency from Canada with 100 staff in the region, from Quebecor Media for US$115 million, while BlueFocus makes its presence felt more strongly in China by buying Kajie and Bay Line.

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Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.