Jun 23, 2016

Photos: Roundtable on tech-driven marketing in China

Google feted 10 top marcomms professionals in Shanghai last month for an intense and wide-ranging discussion on the challenges for tech-driven marketing in China.

In a room decked out with the internet giant's latest innovations and VR gadgets, the panel tackled a range of issues including the quality of data, fragmentation, efficiency levels in programmatic and how to combat fraudulent traffic.

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