In a room decked out with the internet giant's latest innovations and VR gadgets, the panel tackled a range of issues including the quality of data, fragmentation, efficiency levels in programmatic and how to combat fraudulent traffic.
Photos: Roundtable on tech-driven marketing in China
Google feted 10 top marcomms professionals in Shanghai last month for an intense and wide-ranging discussion on the challenges for tech-driven marketing in China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Amazon CEO Andy Jassy on using AI to win over ...
The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
James Hawkins steps down as PHD APAC CEO
Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.
Formula 1 Shanghai: A watershed event for brand ...
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
Whalar Group appoints Neil Waller and James Street ...
EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.