In a room decked out with the internet giant's latest innovations and VR gadgets, the panel tackled a range of issues including the quality of data, fragmentation, efficiency levels in programmatic and how to combat fraudulent traffic.
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Major takeaways from the platform’s first global advertiser summit.
Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.