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Beyond measure: How metrics can power a winning TikTok strategy

1 Beyond measure: How metrics can power a winning TikTok strategy

Copycat accusations fly: Cathay Pacific calls out SIA for lack of originality in latest brand campaign

2 Copycat accusations fly: Cathay Pacific calls out SIA for lack of originality in latest brand campaign

Wavemaker Asia Pacific CEO Gordon Domlija exits agency abruptly

3 Wavemaker Asia Pacific CEO Gordon Domlija exits agency abruptly

ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?

4 ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?

M&M’s spokes candy controversy is a Super Bowl stunt

5 M&M’s spokes candy controversy is a Super Bowl stunt

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

6 Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

Adtech leaders react to potential breakup of Google's ad business

7 Adtech leaders react to potential breakup of Google's ad business

The only 2023 marcomms trend report you actually need to read

8 The only 2023 marcomms trend report you actually need to read

Big tech bleeds, Southeast Asia ad tech hit, but not as hard

9 Big tech bleeds, Southeast Asia ad tech hit, but not as hard

Cultural blunders: Brands gone wrong

10 Cultural blunders: Brands gone wrong

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