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Special Group Australia unites the stars of Star Wars and Star Trek as Uber Eats takes the agency's 'Tonight I'll be eating' platform to North America.
After reporting success with a similar scheme in the US, the group wants to make it easier for advertisers to buy digital media that targets underrepresented audiences.
Companies greatly underestimate the damage that promoting a luxury brand can cause, with many brands assuming that the only way to survive in the short term, is to lower prices.