Nov 14, 2016

Photos: Edelman Hong Kong's 'Bring your parents to work' day

The agency hosted a group of parents, who learned what their kids actually do for a living.

For LinkedIn's Bring In Your Parents day, Edelman Hong Kong hosted a group of parents who came in with their offspring to learn more about what a career in public relations entails. 

The agency gave a brief, bilingual (Cantonese and English) explanation of what it does for clients, from communications to marketing to research, and shared two bilingual case studies from the past year. The presentation explained the process of identifying opportunities, developing insights, designing strategies and achieving business results to make a positive impact for clients. Many of the parents who attended work in either finance or government.

According to Adrian Warr, managing director, the day also had another purpose beyond education:

Edelman’s a family-owned business and a tight-knit Hong Kong team. Bring In Your Parents gives us a chance to explain what we do, show off great campaigns and, of course, get a glimpse at embarrassing childhood pictures of colleagues.

Tags

Related Articles

Just Published

17 minutes ago

How Giant gives the people what they want: $16 ...

Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.

18 minutes ago

Can Japan recognise strength in diversity?

Japan’s concept of what it means to be Japanese remains overly narrow. But some signs point to more inclusion and acceptance of diversity in background, mindset, struggles and choices, writes the co-CEO of Yuzu Kyodai.

1 hour ago

Cathay Pacific tries to give vaccination rates a ...

The airline encourages staff and Hong Kong people to get their jabs so they can get flying again.

1 hour ago

Women Leading Change Awards shortlist revealed

See the women and companies shortlisted for the fifth annual awards, the winners of which will be announced on June 8.