Staff Reporters
Mar 12, 2015

Photos: Digital Upfronts by Pixels in Hong Kong

Pixels held its inaugural Digital Upfronts event on 5 March, showcasing the latest digital ad formats from four renowned media platforms while pitching for Insertion Orders to be signed on the same day. Speakers included representatives from The Stand News, iQiyi, Spotify and Microsoft Advertising. More than 150 guests from brands and agencies attended the half-day event that included a lucky draw to incentivise attendance.

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21 hours ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

21 hours ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

21 hours ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

22 hours ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.