Dentsu Aegis Network held its annual volunteer initiative, One Day for Change, for the fifth consecutive year, on Friday (11 May).
Staff from 13 markets in Asia Pacific took part (Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam), and the event continued last year’s theme, “Champions for Children”. Events focused on helping underprivileged children by building better environments for them to live, play, and learn in. In addition, activities this year focused on bridging the digital divide between the wealthy and the underprivileged.
"As we seek to become a 100% digital economy business, we want to bridge the digital divide in the communities around us," said Nick Waters, CEO of Dentsu Aegis Network Asia Pacific. "Our focus this year is on supporting young people to make the most of the opportunities the digital economy provides, through continuous and sustainable CSR activities. With this, we hope to better equip children from all parts of the community to thrive in today's digital society.”
The Singapore team, for example, hosted 60 children at the Asia Pacific headquarters, teaching them about Google, cybersecurity and augmented reality. Hong Kong staff continued a partnership with charitable organisation Po Leung Kuk to provide children the opportunity to explore their creativity and self-expression by using light painting and AR technologies. Malaysia continued a cybersecurity school roadshow for the second year.