After the June launch of WPP and Facebook's Creative Ambassador program in APAC, it was rolled out in Hong Kong on 3 and 4 November. The 1.5-day workshop brought in 60 creative directors, planning directors, copywriters and client leaders from WPP agencies including Geometry, Grey, J.Walter Thompson, Mirum, Ogilvy & Mather, Possible, VML, Wunderman and Y&R for training in Facebook and Instagram tools.
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See the list of APAC change-makers, leaders, achievers and rising stars who have been honoured in the fourth Women Leading Change Awards.
OTT offers high efficiency and brand safety—important measures when marketing budgets are under intense pressure.
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