After the June launch of WPP and Facebook's Creative Ambassador program in APAC, it was rolled out in Hong Kong on 3 and 4 November. The 1.5-day workshop brought in 60 creative directors, planning directors, copywriters and client leaders from WPP agencies including Geometry, Grey, J.Walter Thompson, Mirum, Ogilvy & Mather, Possible, VML, Wunderman and Y&R for training in Facebook and Instagram tools.
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SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.
To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.
SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.