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Airbnb slashes spend in permanent shift from performance marketing to brand

1 Airbnb slashes spend in permanent shift from performance marketing to brand

Here are your 2021 Spikes Asia Awards winners

2 Spikes Grand Prix and special awards announced

The industry responds to Google’s dismissal of identifiers

3 The industry responds to Google’s dismissal of identifiers

Google is not killing ID solutions, but has succeeded in sowing doubt

4 Google is not killing ID solutions, but has succeeded in sowing doubt

Google shatters hopes of replacing cookies with independent identifiers

5 Google shatters hopes of replacing cookies with independent identifiers

How Hyundai Genesis responded when Tiger Woods crashed in one of its cars

6 How Hyundai Genesis responded when Tiger Woods crashed in one of its cars

Mindshare adds dedicated China leadership

7 Mindshare adds dedicated China leadership

'Extinction date' packaging design wins gold at Young Spikes integrated competition

8 'Extinction date' packaging design wins gold at Young Spikes integrated competition

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

9 US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

Visa names new APAC head of marketing

10 Visa names new APAC head of marketing

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Performance marketing, is it really effective?
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5 hours ago
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Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

DDB's hard-driving culture delivers wins, but at what cost?
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AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

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It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

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This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.