TAIPEI - The AdAsia conference has brought together leaders in the advertising industry as well as designers, innovators and creatives in a TEDx Talk series that ran within the AdAsia festival.
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Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
Melinda Po returns to the agency after a stint as COO at Edelman China.
CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.
While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.