Matthew Miller
Apr 10, 2014

Online experience puts Chinese drivers in command of a Land Rover

The website (http://experience.lr-nsd.com) provides education on navigating a variety of offroad situations, and users control the system partly through head motion via their webcams. Players can share their results through social media, and the highest-scoring participants will receive free real-world training at one of the brand's experience centres. Wunderman Shanghai created the site with technical collaboration from Blast Radius Vancouver. Mindshare Shanghai is the media agency.

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