Jun 26, 2014

Ogilvy hosts open-house for K1ND innovation unit

Ogilvy & Mather recently held an open house and celebration at the new Singapore office and design hub of its "brand innovation unit" K1ND (pronounced ‘One Kind’). Launched six months ago, K1ND is a partnership with Singapore’s Economic Development Board (EDB). Guests took part in a hands-on exploration of the latest in wearable technology, robotics and drones, vending machines of the future and other mobile/retail innovations. K1ND's mission is to focus on digitizing product experiences and developing innovative digital services. Ogilvy says K1ND has driven product and brand innovation for clients including Mondelez, Huggies, Coca-Cola and SingTel. The unit's "crack team of technologists, inventors and cross-discipline creatives" has also launched a partnership with Nanyang Polytechnic's School of Digital Media, according to the agency.

Just Published

1 day ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

1 day ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

1 day ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

1 day ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.