A rebranding of NTUC FairPrice by Superunion aims to better reflect the quality attributes of the products, country of origin and nutritional value, according to the companies.
A first wave of 30 products is now available in the Singapore brand's stores, and an additional 200 refreshed products will follow in March.
Po Kay Lee, head of business development, Superunion Asia:
The new FairPrice Housebrand is more than just a packaging refresh; it is a statement of FairPrice’s long-term commitment to Singapore and Singaporeans, to not only moderate the cost of living, but to also elevate it through honest, good quality products and design.
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Po Kay Lee, Head of Business Development, Asia
Dan Ellis, Managing Creative Director, Asia
Thnadech Kummontol, Design Director, Bangkok
Anchalee OnNgrm, Senior Client Manager, Bangkok
Puay Lin Ang, Senior Client Manager, Singapore
Chayapong Suwannoi, Client Manager, Bangkok
Charlotte Cheong, Client Executive, Singapore
Jie Ni Liew, Design Lead, Singapore
Urasa Navanugraha, Senior Designer, Bangkok
Suwat Srithiankit, Senior Designer, Bangkok
Joeyee Watt, Designer, Singapore