The music app, with agency Secret Tour Hong Kong, hosted a street event to promote a feature that selects music according to a runner's pace.
HONG KONG - Local music app Moov launched a roadshow to promote a new app feature called Beat Runner, which plays songs according to a jogger's running speed. The event offered prizes for participants who could run in time to a song's rhythm, and nearly 1,000 joined in the fun in the roadshow's first two days, October 29 and 30, according to the agency.
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Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.
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