HONG KONG - Local music app Moov launched a roadshow to promote a new app feature called Beat Runner, which plays songs according to a jogger's running speed. The event offered prizes for participants who could run in time to a song's rhythm, and nearly 1,000 joined in the fun in the roadshow's first two days, October 29 and 30, according to the agency.
Music app promotes speed-aware song selection for runners
The music app, with agency Secret Tour Hong Kong, hosted a street event to promote a feature that selects music according to a runner's pace.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Creative Minds: Zosia Ella Kilpatrick's quest for ...
An active surfer, a weekend gardener and a wellness enthusiast, the award-winning MullenLowe creative shares secrets to inner peace.
'Why should I worry about benchmarking against ...
Exclusive: Marketing agency R K Swamy's chairman and MD Srinivasan Swamy delves into the details of the company's pioneering IPO listing in India, and why he's focused on where to invest next in tech.
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.