Staff Reporters
Sep 7, 2020

Move and win roundup: Week of September 7, 2020

Advertising Standards Council of India, Lioncat Films, Golin, Sandpiper Communications, Ogilvy, Nunn Media, Zeno Group, Lion & Lion, Pitchfork Partners, The Wired Agency, Peppermayo Boutique, MullenLowe Group Sri Lanka, Omnicom Media Group, Clemenger BBDO Sydney, Akcelo, BMF, Haymarket, Wavemaker India and more to come, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover September 7 through 11, 2020. 
Catch up on past people moves and business wins

Subhash Kamath, chief executive officer at BBH & Publicis Worldwide, India, has been elected chairman of the board of governors of the Advertising Standards Council of India (ASCI). He has spent more than 32 years in the industry. In addition to Kamath's appointment, NS Rajan, managing director, Ketchum Sampark, was elected the vice chairman and Shashidhar Sinha, CEO, Mediabrands India, was reappointed as honorary treasurer. 

Creative production house/agency Lioncat Films has hired John Marsden as its new managing director in Singapore. Marsden joins from Iris Singapore, where he had been serving as business director, leading key clients like Netflix and Marina Bay Sands.  Prior to this, Marsden has also worked for Wunderman, Havas, TBWA and M&C Saatchi with clients like Singapore Airlines, Pernod Ricard, Bose and Nestle. Marsden’s departure marks the second recent exit from Iris Singapore following former MD Sorcha John’s move to TSLA last week (Full story).

McCann Worldgroup China appointed former Starbucks marketer Emily Chang as CEO, as Ronald Sun steps down after about three years in the role. (Full story)

Golin Hong Kong has appointed Pinky Lam as its new head of digital. Lam has over 10 years of digital marketing and channel planning expertise. She also has an extensive background in social media and ecommerce as well as web and app production for agencies such as Ogilvy and Fimmick, across industries such as travel, tech and FMCG. In her new role, she will work closely with Golin’s creative studio team to ensure the agency’s approach to data-driven creative is recognised and implemented. She will also be collaborating with regional and global Golin offices to support the development and use of proprietary digital products specifically within the data set. Lam reports to Golin Hong Kong managing director Jane Morgan. 

Sandpiper Communications has appointed senior digital marketer Anu Noto-Menon as digital and content strategist. Based in Singapore, Noto-Menon will work closely with COO Kelly Johnston and senior consultant Miguel Bernas in developing online brand, performance marketing and reputation strategies for regional clients—with a particular focus on the financial, healthcare, and technology sectors. Noto-Menon joins from Kerry Foods, where she was regional digital marketing manager for the APMEA region. 

Tiwat Nitchote was named chief strategy officer for Ogilvy Thailand. In this newly created role, Nitchote will join forces with the existing management team to focus on strengthening and streamlining the agency’s strategic offerings to drive client success. Nitchote first joined Ogilvy in 2012 as strategic planning director, and throughout his tenure, initiated several successful campaigns for the likes of Coca-Cola Thailand, Eucerin, Nivea and Kimberly-Clark. Subsequently, he was promoted to general manager and managing director of OgilvyOne, a digital services arm of the company. He left Ogilvy in 2018 to run a tech company before returning to his home ground for this new role.  

Aussie independent agency Nunn Media has been picked by Bendigo Bank for media planning and buying following a pitch. Sarah Bateson, Bendigo Bank general manager of marketing said: “Our partnership with Nunn Media is in step with our strategy to increase our capability and effectively tell our story, at the same time adding further scale to our team as we strive towards our vision to be Australia’s bank of choice.” Bendigo Bank is Australia’s fifth-biggest retail bank. 

Zeno Group China has been tasked to marketing, PR, and social work for LIV'N 833, Greystar Real Estate Partners upscale rental housing property in China. The agency will be tasked on all campaign work, including supporting the client’s broader marketing and sales teams. 

FMCG conglomerate F&N has picked Lion & Lion Malaysia to manage social media marketing for selected brands in the market. The agency will be responsible for navigating social media communication including strategy, creative, social, and digital services. The brands under the F&N portfolio that will be managed by Lion & Lion include Oyoshi, Sunkist, F&N Magnolia, Farmhouse, Carnation, Teapot and the F&N Condensed and Evaporated Milk range.

Indian conglomerate The Somaiya Group has appointed Pitchfork Partners as its strategic comms partner following a pitch. The consultancy won the mandate for all parts of the group: healthcare, education and rural development among others. The agency will be responsible for designing strategic communication campaigns to maintain and build corporate reputation through multi-channel, integrated programmes.

Essence, GroupM's data and measurement-driven media agency, appointed T. Gangadhar (known as 'Gangs' in the industry) as its CEO for APAC. (Full story)

Online fashion retailer Peppermayo Boutique has appointed The Wired Agency to lead a new social strategy for the brand in Australia and the US. Specifically, the agency will focus on using Snapchat to help the client reach a new, younger and exclusive audience.  

MullenLowe Group Sri Lanka promoted Dilshara Jayamanna to chief creative officer, effective September 1. He was previously senior vice president and executive creative director at MullenLowe Sri Lanka.He has experience brands across a wide range of industries including FMCG, telecommunications, banking, insurance, fintech, food and beverage, hospitality and automobiles. 

Omnicom Media Group (OMG) has promoted Chloe Neo, managing director of OMD Singapore, to chief operating officer of OMG Singapore, effective immediately. Neo has been with OMG for the past 12 years and last month was appointed the first vice president for the Association of Advertising & Marketing Singapore for 2020. Under her leadership, the company says, OMD Singapore has balanced and diversified its client portfolio, unlocked new growth streams for clients and won industry accolades. In her new role, Neo and Chan Ching Yi, CFO at OMG Singapore, will jointly steer the business and its operations. Joining both of them on a refreshed leadership team for OMG Singapore are:

  • Anita Yeong, commercial director
  • Peter Angelis, head of platforms and capabilities
  • Sabrina Ng, talent and people operations director

BBH China announced its appointment as the creative brand lead for Kraft Heinz in China. (Full story)

Unilever-owned Weis, which makes bars, ice creams, frozen yoghurts and sorbets, appointed Clemenger BBDO Sydney as its creative partner following a pitch. The agency will be charged with "revitalising" the brand to get it into consumers’ minds in Australia and also New Zealand, where it recently launched.

Akcelo appointed Mark Berry, former regional design director at VMLY&R, as a partner who will lead the agency's design practice. The company also hired strategist Issac Lai to lead its social, content and search practice, and appointed Bethany Ryan as business lead for its portfolio of beer brands. Berry, who spent more than 10 years at WPP leading the design practice for VMLY&R, will work alongside Akcelo partners Aden Hepburn, Dave Di Veroli and Miles Scott. Ryan has over 12 years of business management experience in the UK, Canada and Australia, and has served as a senior business director at Leo Burnett Sydney and a consultant at KPMG. Lai was previously with learning and communications technology company LEARNT, and earlier with VMLY&R for four years. 

Discovery Networks appointed Tony Qiu as senior vice president and general manager for East and Southeast Asia, as well as the head of global location-based entertainment business. Currently based in China, he will relocate to Singapore for the role, in which he will be charged with driving the growth of Discovery’s business across the region and expanding its offerings with a focus on developing solutions and opportunities to target the region’s growing digitally active consumers. Qiu joined Discovery in 2018 and previously spearheaded its business across Greater China and Korea. Prior to joining Discovery, he was with JD.Com, where he was instrumental in building the cross-border e-commerce business JD Worldwide.

Jacobs Douwe Egberts, the multinational coffee giant that owns the Kenco and Douwe Egberts brands, has begun reviewing its global media planning and buying requirements. (Full story)

BMF appointed Doug Hamilton and Casey Schweikert as creative director and associate creative director, respectively. Hamilton has worked at Droga 5 New York, Anomaly, BBH Singapore, and TBWA Sydney. Schweikert has experience at R/GA, BBG, DDB and Banjo.

Haymarket Media, the publisher of Campaign Asia-Pacific, announced that Robert Sawatzky, Campaign Asia-Pacific's head of content, is is taking on the role of editorial director in addition to his Campaign responsibilities. In this expanded role, he will work with editors across Haymarket's brands in both the marketing-communications and financial industries, with objectives including building and implementing audience-development strategies, setting KPIs and ensuring progress toward targets on traffic and core-audience engagement. In addition, Sawatzky, who joined Campaign Asia-Pacific in 2016 will organise quarterly editorial summits to enable knowledge-sharing and training for journalists.

Wavemaker India announced a series of leadership changes. The company:

  • Promoted Kishan Kumar MS to chief growth officer. He will continue to lead the Wavemaker South businesses across Bangalore, Chennai, Kerala and Hyderabad. He has has been with Wavemaker for the last 14 years.
  • Appointed Premjeet Sodhi as chief strategy officer. He was previously chief growth officer. He joined Wavemaker in April this year after two years with Mindshare Fulcrum as agency head. 
  • Appointed Vishal Jacob as chief digital officer. He rejoins Wavemaker after about two years with GroupM as principal consultant for change planning and transformation.
  • Promoted Sandeep Pandey, who leads product and strategy, to global head of analytics. He has been with GroupM for the last 15 years in leadership positions across APAC markets and joined Wavemaker in 2014 as Asia Pacific head of marketing effectiveness.

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