Staff Reporters
Oct 23, 2017

Move and win roundup: Week of October 23, 2017

A weekly collection of notable people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover October 23 through 27, 2017. 
Catch up on past people moves and business wins


Edelman appointed Mark Wang, most recently MD at OgilvyOne Beijing, as managing director in Beijing, effective November 27. Wang, who has client-side experience with Dell, Lenovo and IBM, will report to Jeffrey Yu, president of Edelman China.

Text100 has a new APAC creative director in Lee Devine. Based in the Singapore office, he joined from APV in Hong Kong, where he was also creative director working for brands including FWD, Manulife, Prudential and Morgan Stanley. 

Weber Shandwick hired Brian Keenan as vice president of strategic planning in Australia. He joins from Ketchum in London, where he had a dual creative and planning role. Keenan will report to Ava Lawler, Weber Shandwick Australia managing director. 

Content and media company CJ E&M promoted Sebastian Kim to managing director in Hong Kong. A founding member of the Hong Kong office in 2009, he was previously head of distribution and business development. He replaces Samey Lee, who steps up to lead CJ Blue Corp in Vietnam, which CJ E&M acquired in 2016. In addition, Anne Chan is taking a new role as Asia head of global sales, in addition to her current responsibilities as COO of CJ E&M HK.

DigitasLBi promoted Laurent Ezekiel to president, North America and International, expanding his remit from part of the US to include international markets, with a focus on multinational clients. 

Thrive PR appointed Clare Basire as business director in Sydney, taking over from Frances Wills, who has moved into a national strategy role. Basire will oversee clients including Optus, Cisco, ASUS and Bauer Media. The agency also apppointed Mark Detre as senior account director in Melbourne 

Burson-Marsteller hired George Godsal as Hong Kong CEO and market leader. He joins from leading BM's corporate & crisis communications practice in EMEA. Before joining BM in 2014, Godsal was managing director of MSLGroup's London corporate division. 

Joseph Wang moved to OgilvyOne Beijing as head of engagement planning as well as vice president. His 14+ years of working experience included his most recent role at MRM//McCann Beijing as deputy general manager.

BBH China promoted Arto Hampartsoumian from CEO to executive chairman and Christine Ng from MD to CEO, while hiring Arthur Tsang as chief creative officer and Tim Browne as head of planning. (Read more)

Dentsu Aegis Network hired Sanjay Bhasin to take on the newly created role of Indochina head, effective January 2018. (Read more)


Mitsubishi Motors selected Amsterdam Worldwide, without a pitch, as its lead global brand agency. A new brand strategy developed by the agency, 'Ambition to explore' is being introduced this week at the Tokyo Motor Show and a new tagline, 'Drive your ambition', is starting a global rollout. 

Singapore's Changi Airport appointed Bounche Indonesia as its local social-media agency in Indonesia for 2017 and 2018. Indonesia in one of Changi's top five markets in terms of passenger traffic.

Iris Singapore reported it was appointed to lead innovation for Kerry Foods, support Jägermeister with its APAC brand strategy and take on new creative duties for Hugo Boss in Singapore.

Subway appointed McCann Worldgroup as regional agency of record after a multi-agency pitch. The agency will help Subway achieve its overall brand transformation goals, according to the companies. McCann's Singapore office will take the lead.


Ad tech startup AdAsia launched its digital platform for publishers following the acquisition of Japanese publisher trading desk FourM earlier this month. The integrated platform serves as a management dashboard for owners of online properties as for private marketplace and real-time bidding deals, as well incorporating machine learning-driven features that include dynamic floor price optimization and dynamic ad allocation, according to the company.

TripAdvisor launched cost-per-click ads for restaurants, offering owners the opportunity to drive traffic to their TripAdvisor listings through sponsored placements.

Astro, in partnership with Thailand horror-content producer Five Star Production, announced its first original series, 3 A.M. Bangkok Ghost Stories, which will premiere on Astro's BOO channel. Based on the film franchise of the same name, the series will include 13 episodes premiering on 28 October, plus another feature film in 2018. 

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