Campaign compiles a new 'Move and win roundup' as each week progresses.
This edition will cover November 27 through December 1, 2023.
Catch up on past people moves and business wins.
Mediabrands Malaysia has appointed Sue-Anne Lim as its new chief executive for Universal McCann (UM) in Malaysia, effective 1 January 2024. Lim has 20 years of experience in growth strategy, business and brand transformation, and post-merger integration having worked atvarious verticals at Trapper, Clear KL (part of M&C Saatchi global network), and Dentsu Aegis Network. She aims to build a solid business and a brand that people love, trust and respect, and help clients predict and create innovative strategies for the future. She replaces Audrey Chong, who left the role in August 2023 after three years. Bala Pomaleh, CEO of Mediabrands, and Rina Low, managing director of UM, will support Sue-Anne in her new role.
OMD Malaysia has been appointed by CelcomDigi to handle media duties for three years following a pitch called in August. The agency impressed with a futuristic pitch which aligned with the telco’s strategic priorities. OMD Malaysia had previously worked for CelcomDigi to execute a brand launch campaign in October that is running for a quarter. The agency created bold and innovative campaigns across TV, radio, and social for the brand launch, successfully capturing consumers’ attention.
Durgesh Kaushik, Reddit's APAC vice president of Emerging Markets Growth is taking on a new role as vice president of International Growth. He will now be responsible for leading the platform's internationalisation strategy and scaling growth efforts.
When asked about the departures of Mireskandari and Kingi, Ogilvy released a statement that said: “We consistently evaluate our operation to ensure alignment with both business objectives and client requirements, encompassing workforce optimisation as an integral part of our ongoing efforts.”
Mireskandari spent more than five years at Ogilvy, where he lead a team of delivery specialists across APAC in areas like creative technology, experience design and martech. Kingi joined Ogilvy in 2020 as head of operations, before taking on a similar role at The&Partnership, the agency that sits within Ogilvy. Wilson spent 15 years at BBDO before returning to Ogilvy for this third stint in 2022.
Publicis Groupe has appointed Rajdeepak Das as chief creative officer of Publicis Groupe South Asia and chairman Leo Burnett for South Asia. In these newly created roles, Das will also focus on elevating the Groupe’s creative agenda through the alchemy of technology and data for transformation of client businesses. He will work closely with the creative, data and technology talent across the Groupe to champion these mandates.
Media agency Z2C Limited has promoted Babar Khan Javed to the chief communications officer role, effective December 1. Reporting to Z2C Limited chairman Raihan Ali Merchant, Khan Javed will oversee all corporate communications, including internal, external, executive, and financial communications. He will also lead efforts to develop and tell the story of portfolio companies under Z2C Limited, as the venture accelerator continues launching companies that disrupt the media supply chain.
Content distribution and solutions company Lightning International has hired Eric Tan as director of content sales Asia, David Newton as director of business strategy and Desmond Chung as head of marketing and communications. Based in Singapore, Tan will be responsible for all aspects of channel and content distribution. Newton will manage Lightning’s business direction and growth strategy. David was formerly finance director with Haymarket Media Asia, the owners of Campaign. Chung is tasked with amplifying the voice of the company and increasing brand awareness.
Lagardère Group has appointed Heart Media Group as the new licensing partner for Elle Singapore from January 1, 2024 onwards. This move aims at further strengthening the position of Ele as one of the largest international women’s fashion, luxury and lifestyle media brands in Singapore.
PR and social media agency Mad Hat Asia has a slew of new clients and renewals for 2024:
- The agency will work with Singapore’s ticketing platform SISTIC
- Community event Heartlands Festival that encourages locals and tourists to explore lesser-known locations and businesses in the heartlands
- Feminine hygiene brand SOFY
- It will also continue its partnerships with Spa Esprit Group, Cadbury, and Biji-biji Initiative.
- Rachel Blacklaws and Andrew Singleton join the Melbourne office as creative directors. They join from respective roles at TBWA Australia.
- In Sydney, senior copywriter Kate Ross and senior art director Courtney Fay have been promoted to associate creative directors. The pair have been with the agency for five years and have been behind award-winning work including Uber’s ‘Vaccinate the Block’ and Nike’s ‘For Every Body'.
- And joining from London is Alex Morris, RGA’s newly appointed senior copywriter. Meanwhile, Aaron McCann, is promoted to senior art director.
WWF Singapore has promoted marketer and former CMO Vivek Kumar to lead the organisation as CEO from January 2024. Kumar, a former assistant director-general at the National Trades Union Congress and a board member of several public sector entities, succeeds R. Raghunathan, who has served the organisation for more than three and a half years. Kumar has over two decades of diverse leadership experience in multinational corporations, public sector and agencies, including WPP, Starcom and IPG. He has also worked with Shell in the past. As the new CEO of WWF Singapore, Kumar will build on the foundation laid by Raghunathan and continue to advance the organisation’s mission of conserving nature and reducing the most pressing threats to the environment.