Nov 27, 2023

Move and win roundup: Week of November 27, 2023

All the latest moves and wins from Pubmatic, Ideally, Freshworks, Madison Loop, Blue Totem, RGA Australia, BBH India, Sling and Stone, Hatched, Nielsen, and more.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover November 27 through December 1, 2023. 
Catch up on past people moves and business wins

Mediabrands Malaysia has appointed Sue-Anne Lim as its new chief executive for Universal McCann (UM) in Malaysia, effective 1 January 2024. Lim has 20 years of experience in growth strategy, business and brand transformation, and post-merger integration having worked atvarious verticals at Trapper, Clear KL (part of M&C Saatchi global network), and Dentsu Aegis Network. She aims to build a solid business and a brand that people love, trust and respect, and help clients predict and create innovative strategies for the future. She replaces Audrey Chong, who left the role in August 2023 after three years. Bala Pomaleh, CEO of Mediabrands, and Rina Low, managing director of UM, will support Sue-Anne in her new role.

OMD Malaysia has been appointed by CelcomDigi to handle media duties for three years following a pitch called in August. The agency impressed with a futuristic pitch which aligned with the telco’s strategic priorities. OMD Malaysia had previously worked for CelcomDigi to execute a brand launch campaign in October that is running for a quarter. The agency created bold and innovative campaigns across TV, radio, and social for the brand launch, successfully capturing consumers’ attention.

Kiwibank, New Zealand’s largest locally owned bank, has hired FCB Six to lead its direct customer engagement account. FCB Six is a data-driven creative agency that aims to create innovative and relevant digital communications for Kiwibank’s growing customer base. Kiwibank is a B Corp bank that has recently undergone a brand transformation and is committed to its customers and the community. FCB Six will join Kiwibank’s existing partners, including OMD, Special Group and ThoughtFull, to help Kiwibank transform its customer journey communications model.
Alex Berry has been promoted to head of dining projects at Companion Communications. Berry is a seasoned PR professional with experience in the F&B industry. As part of the new role, she will lead the dining team in creating innovative and relevant digital and traditional communication strategies for various restaurants and bars in Hong Kong and abroad. Berry will also be in charge of new business development and trade and industry relations. The promotion is part of Companion's refreshed branding and renewed focus.

Durgesh Kaushik, Reddit's APAC vice president of Emerging Markets Growth is taking on a new role as vice president of International Growth. He will now be responsible for leading the platform's  internationalisation strategy and scaling growth efforts.  
PubMatic has announced the appointment of Luke Smith as senior director, CTV and online video, APAC, beginning in the new year. Smith joins PubMatic from Seven West Media where he was head of programmatic sales & audiences. Smith will work closely with PubMatic’s APAC commercial teams to further the company’s partnerships with leading broadcasters and publishers, and maintain strong relationships with agency buyers.
New Zealand based customer insights platform, Ideally, has appointed Simon Gawn to lead Australian operations. Gawn’s immediate remit is to capitalise on Ideally’s significant growth opportunities in Australia, a market five times larger than New Zealand. Prior to joining Ideally, Gawn was managing director of brand agency Denomination, and with previous experience in senior roles at McCann, Ogilvy and Dentsu, Gawn has been involved in building some of the world’s biggest brands in New York, London, Amsterdam, Australia and New Zealand.
Freshworks, the software company, has appointed Mika Yamamoto as chief customer and marketing officer. She will be responsible for leading the company’s global marketing and customer experience teams. Yamamoto most recently served as the executive vice president and the chief marketing and customer engagement officer, and led the company’s data, marketing, digital transformation, and customer experience efforts across all products, segments, channels, and geographies.
Madison Loop, the digital first creative and strategy arm of Madison World, has won the integrated mandate for Mumbai’s real estate giant, Oberoi Realty. The agency will oversee creative, digital media, social media and performance marketing for the client.
Blue Totem Communications has promoted Clement Foo and Jolyn Mo to senior account director and account director, respectively, which solidifies Blue Totem’s senior leadership ranks as the agency continues its strategic expansion in client base and offerings.  
Ogilvy has given additional global duties to Kent Wertime, its co-chief executive for Asia Pacific, Campaign can reveal. The agency claims Wertime’s ‘valuable APAC experience’ will benefit its global operations. At the same time, Campaign understands Amir Mireskandari, the chief delivery officer at Ogilvy and Gene Kingi, the head of operations at The&Partnership and Andy Wilson, senior partner at Ogilvy, have been let go from the agency. 

When asked about the departures of Mireskandari and Kingi, Ogilvy released a statement that said: “We consistently evaluate our operation to ensure alignment with both business objectives and client requirements, encompassing workforce optimisation as an integral part of our ongoing efforts.” 

Mireskandari spent more than five years at Ogilvy, where he lead a team of delivery specialists across APAC in areas like creative technology, experience design and martech. Kingi joined Ogilvy in 2020 as head of operations, before taking on a similar role at The&Partnership, the agency that sits within Ogilvy. Wilson spent 15 years at BBDO before returning to Ogilvy for this third stint in 2022. 

Publicis Groupe has appointed Rajdeepak Das as chief creative officer of Publicis Groupe South Asia and chairman Leo Burnett for South Asia. In these newly created roles, Das will also focus on elevating the Groupe’s creative agenda through the alchemy of technology and data for transformation of client businesses. He will work closely with the creative, data and technology talent across the Groupe to champion these mandates. 

Media agency Z2C Limited has promoted Babar Khan Javed to the chief communications officer role, effective December 1. Reporting to Z2C Limited chairman Raihan Ali Merchant, Khan Javed will oversee all corporate communications, including internal, external, executive, and financial communications. He will also lead efforts to develop and tell the story of portfolio companies under Z2C Limited, as the venture accelerator continues launching companies that disrupt the media supply chain. 
Content distribution and solutions company Lightning International has hired Eric Tan as director of content sales Asia, David Newton as director of business strategy and Desmond Chung as head of marketing and communications. Based in Singapore, Tan will be responsible for all aspects of channel and content distribution. Newton will manage Lightning’s business direction and growth strategy. David was formerly finance director with Haymarket Media Asia, the owners of Campaign. Chung is tasked with amplifying the voice of the company and increasing brand awareness.  

Lagardère Group has appointed Heart Media Group as the new licensing partner for Elle Singapore from January 1, 2024 onwards. This move aims at further strengthening the position of Ele as one of the largest international women’s fashion, luxury and lifestyle media brands in Singapore. 

LG Electronics has created a new overseas sales and marketing company, led by Thomas Yoon, who will report directly to LG CEO William Cho. The new company will oversee the sales and marketing operations in various regions, such as Asia, North America, Europe, the Middle East and Africa, Latin America. It will also manage the global marketing group and the direct-to-consumer sales business group. The change is effective from December 1. 

PR and social media agency Mad Hat Asia has a slew of new clients and renewals for 2024: 

  • The agency will work with Singapore’s ticketing platform SISTIC
  • Community event Heartlands Festival that encourages locals and tourists to explore lesser-known locations and businesses in the heartlands
  • Feminine hygiene brand SOFY
  • It will also continue its partnerships with Spa Esprit Group, Cadbury, and Biji-biji Initiative
RGA Australia has bolstered its creative team with several appointment moves:
  • Rachel Blacklaws and Andrew Singleton join the Melbourne office as creative directors. They join from respective roles at TBWA Australia.
  • In Sydney, senior copywriter Kate Ross and senior art director Courtney Fay have been promoted to associate creative directors. The pair have been with the agency for five years and have been behind award-winning work including Uber’s ‘Vaccinate the Block’ and Nike’s ‘For Every Body'.
  • And joining from London is Alex Morris, RGA’s newly appointed senior copywriter. Meanwhile, Aaron McCann, is promoted to senior art director. 
RGA’s creative expansion aligns with Seamus Higgins rejoining as chief creative officer for Australia in June of this year. Higgins closely partners with Ben Miles, VP, executive creative director, brand design, APAC, to co-lead the studio’s creative offering across integrating brand, experience, and communications teams.

WWF Singapore has promoted marketer and former CMO Vivek Kumar to lead the organisation as CEO from January 2024. Kumar, a former assistant director-general at the National Trades Union Congress and a board member of several public sector entities, succeeds R. Raghunathan, who has served the organisation for more than three and a half years. Kumar has over two decades of diverse leadership experience in multinational corporations, public sector and agencies, including WPP, Starcom and IPG. He has also worked with Shell in the past. As the new CEO of WWF Singapore, Kumar will build on the foundation laid by Raghunathan and continue to advance the organisation’s mission of conserving nature and reducing the most pressing threats to the environment.
BBH India, part of Publicis Groupe India, has announced the appointment of Ashwin Palkar as the executive creative director and head of experience. Palkar's mandate involves working across brands handled by both offices of the agency and reporting directly to Parikshit Bhattacharya, chief creative officer of BBH India. With 17 years of experience in advertising, Palkar was previously on the brand side working at Singapore-based FMCG company Believe Pte Ltd, where he led the creative and digital teams for a portfolio of brands including Zayn, Myza, and The Lafz.
Nielsen has appointed Nitin Walia as new business director for India. Walia arrives at Nielsen during a time of transformation, as the business increases its focus on digital strategy, service expansion, multiple new product launches, and a reprioritising of operations to better service its clients—most notably India’s leading broadcasters, advertisers and agencies.
PR agency Sling and  Stone has been selected by Nourish Ingredients as the company’s global PR agency. As pioneers in developing animal-free fats to enable the future of food, Nourish Ingredients tapped Sling and Stone for its expertise in bringing deep tech stories to a wide range of global audiences.
Hatched has been appointed by property company The GPT Group following a competitive pitch. Hatched will work with the GPT retail team to deliver communications strategy, planning and buying media across channels including offline, search, display, programmatic and social with a localised approach for each of the Group’s centres nationwide.


Campaign Asia

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