Staff Reporters
Nov 26, 2018

Move and win roundup: Week of November 26, 2018

Go-Jek, Ogilvy, XL Axiata, Lion & Lion, Xaxis, WhiteGrey, Publicis, Serviceplan, TBWA, Huawei MediaCom, PHD, WPP AUNZ, OMD, KRDS and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover November 26 through 30, 2018. 
Catch up on past people moves and business wins

Go-Jek appointed Ogilvy Singapore as its PR and social communications partner for its Singapore launch.

XL Axiata appointed Lion & Lion as its lead digital agency starting in January. The agency will develop and execute digital engagement strategy, creative development and social content.

Xaxis promoted Atique Kazi to vice president of business development for Asia Pacific, promoted Bharat Khatri to country lead in India, and appointed Daniel Henriksen as head of
outcome media planning for Xaxis Asia. Kazi, who was formerly MD in India, will lead the regional business development team in Singapore. Khatri was previously national director of India. Henriksen joins from Omnicom Group.

WhiteGrey appointed Katie Firth to a newly created position as national managing director, based in Melbourne. Her appointment follows the recent resignation of whiteGREY Melbourne MD Claudia McInerney, who left for family reasons. Firth was most recently executive partner at TBWA\Melbourne and has worked at Cummins & Partners, Publicis Mojo, TBWA, and CHE Proximity. She starts on January 14.

Serviceplan China have won the business for three Tmall and Vivo projects with pitch teams led by chief creative officer Chong Kin and managing director Marcus Ma. The projects are Vivo's V12 launch campaign and Tmall's ‘Hot Shopping List’ and 'Super Brand Day' campaigns.

Publicis Groupe ANZ appointed Helge Gruettke as chief client officer to lead the recently won Campbell Arnott’s APAC business. He was previously client service director at VML Sydney. He will lead ‘The Neighbourhood’, a unit encompassing creative, media, digital, shopper, PR and speciality expertise from across the Publicis Groupe, and purpose-built to serve Campbell Arnott’s, with full P&L accountability.

TBWA\Singapore has appointed Cyril Bedat as director; regional client partner and innovation with immediate effect. Cyril returns to TBWA\Singapore after a two-year stint at TBWA\Chiat Day, Los Angeles, where he managed the global QuickBooks portfolio as global business director. In Singapore, he will work closely with the MD and heads of digital and technology to drive growth and innovation. 

Huawei's global media investment director, Jan Harling will be leaving the company as of December 1st, telling Campaign he is extremely proud to have been part of such an innovative, aggressive and exciting brand.

MediaCom appointed Christine Fang, currently chief financial officer of GroupM China, as its global chief financial officer. She will relocate to London in March 2019. Fang joined GroupM in 2016, prior to which she held senior roles at Mondelez China and PepsiCo China, Gillette China and Carrefour China.

PHD Malaysia appointed Kiron Kesav as general manager of strategy and platforms, where he will work with the agency’s key clients, including Volkswagen, HSBC, SCJ and Ferrero. He will also lead on new business and product-development initiatives. He joins from Mindshare, where he was head of strategy. 

WPP AUNZ appointed Sunita Gloster to the newly created role of chief customer officer in Australia and New Zealand. She joins from PwC’s CMO Advisory where she been a director and advisory board member. She has also been chief commercial and strategy officer for Network Ten the CEO of the Australian Association of National Advertisers. She will report to WPP AUNZ’s as yet unnamed CEO, but in the interim will work closely with WPP AUNZ executive director John Steedman and join the WPP AUNZ leadership team. 

OMD Australia appointed Kasey Doran as head of strategy and product in its Brisbane office. She joins from Publicis Media.

Non-profit Singapore International Foundation has selected digital agency KRDS Singapore for social duties and as strategic counsel to raise awareness in SIF's programmes and develop a content strategy. 

Chrysler Communications, a Singapore boutique PR agency, added Six Senses Singapore and The Vagabond Club Singapore to its client portfolio. The agency will work on media coverage, niche lifestyle campaigns, reputation management and social media.

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