Staff Reporters
May 28, 2018

Move and win roundup: Week of May 28, 2018

Zeno Group, Mirum, Stink Shanghai, WE Red Bridge, Cred Communications, Sinclair, Text100, IAB Singapore and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover May 28 through June 1, 2018. 
Catch up on past people moves and business wins

Zeno Group appointed Margaret Key to the new position of APAC CEO. She will join the global leadership team and oversee 135 staff in India, Singapore, Malaysia, Indonesia and Australia as well as the network of partners across the region. She was most recently APAC CEO for Burson-Marsteller. She will remain based in Seoul, her longtime home.

Genesis Healthcare, a genetic testing and research company, appointed Michel Mommejat as CMO in Tokyo. He was most recently managing director for digital, data and technology at McCann Worldgroup in Japan. He previously worked at FleishmanHillard, Wunderman and Tequila and Integer, part of TBWA group.

Text100 Malaysia appointed Joos Khor as creative director. He joins from McCann and has experience working with Nike, IKEA, IBM, Volkswagen and Oreo.   

J. Walter Thompson Southeast Asia appointed Sharon Fernandes as general manager of Mirum Singapore. She has relocated from Hong Kong, where she was the agency's managing director. Prior to that she was head of client engagement, strategy and operations at HeathWallace Asia.

Stink Shanghai signed BBDO New York’s Law Chen to its director roster. Although Chen studied economics and bio medical engineering, he chose directing as his career. His last role was the lead commercial director at BBDO Studios in New York.

WE Red Bridge has appointed four senior leadership hires following the merger of Red Bridge with WE Communications last March. In Shanghai, Candice Yeo joins as managing director, client services and business development after previously serving as managing director of Burson-Marsteller Shanghai. In Beijing, Tony Zhang has joined as general manager having previously led Weber Shandwick’s integrated marketing communications (IMC) team. Partnering with him will be Vivien Teo, senior director, digital to lead the agency’s digital capabilities across China. And finally, Wanda Wang joins the business as HR Director responsible for talent acquisition and development. 

The British Council in Hong Kong appointed Cred Communications to publicise its event SPARK: the Science and Art of Creativity, a British Council Festival of Ideas, which will take place in Tai Kwun, Hong Kong’s Centre for Heritage and Arts, in January 2019. Cred will execute an integrated pre-event, on-site and post-event communications campaign encompassing social, press events and media relations. This is the second time that Cred Communications will be working with the British Council.

Indian financial services conglomerate IIFL Group has signed Pitchfork Partners to advise it on communication initiatives across all its verticals in India. 

Newswire service Media OutReach has partnered with CENSE Media to open a direct presence in Malaysia to deliver press release and media services for local public relations agencies and corporate communications. 

The World Wide Fund for Nature (WWF) announced Sinclair as agency partner to drive communications strategy for Sustainable Seafood Week 2018. The event, funded by the Hong Kong SAR Government’s Sustainable Development Fund, will see participating hotels, restaurants and retailers promote sustainable seafood with ocean-friendly menus. In addition to crafting localised messaging for the event, Sinclair will also create and design content, oversee event planning and management, roll out a strategic KOL engagement plan, and devise and implement a strategic media buy.

Text100 Hong Kong appointed Alan Tong as senior consultant. He joins the company's digital team and will focus on SEO (search engine optimization). Prior to joining Text100, he worked for First Page, an SEO agency.

After its 2018 elections process, the Interactive Advertising Bureau (IAB) Singapore has unveiled its new board which will elect a new chair and vice-chair in early June:

  • Joe Nguyen, SVP, APAC - comScore, Inc.
  • Joanna Flint, MD, Agency Business APAC - Google
  • Regan Baillie, Chief Digital Officer - GroupM
  • Phil Townend, APAC CCO - Unruly
  • Alex Sibois, SVP and MD, APAC - Lotame
  • Laura Green-Wilkinson, Regional Marketing & Communications Director - Dentsu Aegis Network
  • James Sowden, Managing Partner, Head of Planning - BBH
  • Matt Harty, SVP Asia & Australia - The Trade Desk
  • Rochelle Chhaya, Managing Partner, Investment - Omnicom Media Group
  • Jennifer Chase, VP, Digital Sales, Solutions & Operations - Mediacorp
  • Anand Tilak, Global Client Partner - Facebook
  • Justin Peyton, Chief Strategy & Transformation Officer - Digitas
  • Cindy Tan, VP, APAC - TripAdvisor
  • Ashutosh Gupta, Director, Head of Online Sales APAC & China - Linkedin

IAB Singapore also announced the co-chairs across its four committees, including the newly formed commerce committee:


  • Gregory Pichot, Director of Client Advisory, Appnexus
  • Zachary King, VP Commercial, MediaMath


  • Rika Sharma, Managing Partner & Regional Digital Lead, Ogilvy & Mather
  • Rushit Jhaveri, Vice President,  A+E Networks


  • Alban Villani, Regional General Manager, Criteo
  • Mark Newton, General Manager, Columbus


  • Thomas Wagner, Planning Director, BBH
  • Ravikumar Shankar, Data Architecture Lead, Annalect

Singapore-based location intelligence platform Lifesight announced it has raised $2 million in pre-series A round led by shareholders of Provident Capital Partners. Lifesight will use this funding to grow engineering and data science capabilities at its Bangalore development centre and to expand into other Asian markets over the next two years.  

Jack Morton promoted Natalie Ackerman, who heads up the agency’s Greater China operations to executive vice president. She has been with with Jack Morton for 15 years, working across the New York, San Francisco and Hong Kong offices. In addition the company promoted Eugene Ng to head of creative in Shanghai office, promoted Helen Mok from director of operations in Hong Kong to general manager in Shanghai, and promoted Chris MacDonald to director of operations in Hong Kong from his previous post of production director, promoted Becca Ratcliffe from group account director to client services director and promoted Shirley Lee from director of operations in Shanghai to client service director in Beijing.

Syeda Ayesha Ikram returns to the BBDO network, this time serving as creative director for BBDO Indonesia. She previously set up BBDO Pakistan and was most recently at Ogilvy Pakistan as head of design.

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