Staff Reporters
Mar 4, 2019

Move and win roundup: Week of March 4, 2019

Talkwalker, The Wired Agency, Coco PR, Modern Currency, Tata Communications, Economist Group, Join The Dots, Kargo, VMLY&R, TBWA, The Works, Heckler and more feature in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover March 4 through March 8, 2019. 
Catch up on past people moves and business wins

MRM//McCann Taiwan appointed a new general manager, Peggy Hsieh, who moved from Inspire Advertising where she held the position of ECD. With over 20 years of experience, Hsieh has worked in Taiwan and in China, for agencies including OgilvyOne, Dentsu, Leo Burnett and JWT.

Artefact launched a new data and consulting service in the APAC region, and appointed Edouard de Mezerac as managing partner based in the firm’s Shanghai office. De Mezerac joins from Oliver Wyman where he was most recently partner and head of data and analytics for Asia Pacific. 

Social listening and analytics platform Talkwalker officially opened its new office in Singapore led by APAC head Ben Soubies to support growth and help global and local businesses in the region with social strategy.

Australian activewear brand First Base has appointed The Wired Agency as its exclusive digital partner following a market review. Wired’s initial scope will include search advertising and social media marketing, with the view to build on their support as the brand continues to grow.  

Singapore-based Coco PR & Communications announced a strategic partnership with Australian creative communications firm Modern Currency. The venture will see both agencies bolster their domestic and regional offerings and bring additional expertise to their clients. 

The Economist Group announced the retirement of Yew Nee Lim, and the appointment of Scott Munday to take over as director of media sales, for Southeast Asia and Pacific. The role has responsibility for revenue from all Economist Group media, content and events in the region. Munday has been with the group for 12 years. In addition, the company announced that Jusnita Chang Jacob will lead sales efforts in Malaysia and Indonesia, based out of Kuala Lumpur and effective on 1 April.

Mobile brand advertising company Kargo appointed Maria Bajalica as sales manager for New Zealand, reporting to APAC commercial director Peter Birch. She was most recently direct sales manager for NZME.

Consumer insight agency Join The Dots appointed Maria Spinelli, most recently managing director of System1 APAC, as head of Asia. Karen Schofield will step down as managing director of Join the Dots Singapore at the end of March to pursue other interests.

VMLY&R Brisbane appointed Guilherme ‘Guido’ Pecego to a newly created role of associate creative director and Mignon van Weeren as director of broadcast and content. Pecego joins McCann Worldgroup in Hong Kong, where he spent the past four years as creative director. Mignon was previously executive producer for film and photo at KISKA in Austria. 

Meanwhile, VMLY&R announced a series of recent wins in Malaysia. The agency has been appointed by bottled water brand Cactus Malaysia for social media management, by Logitech as social media agency of record, and by Mattel for social media management, media planning and buying, digital strategy and planning for the Barbie, Polly Pocket and Enchantimals brands.

In Australia, H&R Block appointed The Works as its creative agency of record, following a competitive pitch. The agency is developing an integrated campaign highlighting tax deductions. H&R Block appointed PHD for media planning and buying last year.

Tata Communications appointed Sumeet Walia as chief sales and marketing officer. He will be responsible for aligning the global sales and marketing functions around the company’s go-to-market strategy to drive business growth in all markets worldwide. He has over two decades of experience including a number of leadership roles within the Tata group, and was instrumental in shaping the company’s data business and growing and maintaining its leadership position in India, according to the company.

First Base, a Sydney-based maker of ethically produced activewear, appointed The Wired Agency as its exclusive digital partner, following a market review.

Design, animation and visual effects house Heckler appointed Luca Ionescu as executive creative director. He is a typographer and creative leader who founded Like Minded Studio, is known for creating the branding for Baz Luhrmann film ‘The Great Gatsby’, and has worked with brands including Warner Bros, Lexus, Coke, SBS, Telstra, Australian Open, Nike, and Socceroos.

TBWA\Group Singapore has appointed Mandy Wong as managing partner, effective immediately. In addition to her current role as a key business lead, she will be responsible for building the company’s multiple disciplines, integrating new capabilities into the business, developing brand management standards, andhelping to drive efficiencies across agency operations. Wong, who first joined TBWA\ Kuala Lumpur in 2001 as an entry level account executive, has over 18 years’ experience handling communication strategies and creative output for large regional brands including Standard Chartered Bank, Airbnb, Caltex and Singapore Tourism Board. Wong’s appointment follows Ara Hampartsoumian’s promotion to CEO of TBWA\Group Singapore earlier this year.

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