Staff Reporters
Jul 29, 2019

Move and win roundup: Week of July 29, 2019

Carsome, Tealium, Microsoft, Jack Morton, DeVries Global, Grey, WE Buchan, Gyro, Cosmose, Archetype, Impact, BMF, Heckler, Imagination, MullenLowe Profero and more to come, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover July 29 through August 2, 2019. 
Catch up on past people moves and business wins

Used-car platform Carsome named Danny Chin to a newly created role as group chief marketing officer. He will lead brand-, consumer- and trade-marketing activities across the company's markets in Malaysia, Singapore, Thailand and Indonesia, reporting to group CEO and co-founder Eric Cheng. Chin is a veteran of Universal McCann, Omnicom Media Group and, most recently, Huawei, we he was country marketing director for Huawei Technologies in Malaysia and then regional marketing director across Malaysia, Singapore, Indonesia, Philippines, Australia, New Zealand and Papua New Guinea.

Tealium appointed Chris Russell as MD of Australia and New Zealand. He joins from InfoTrust where he was head of sales for Australia. 

Microsoft Hong Kong appointed Maria Hui director of marketing and operations. She was previously director of human resources. Hui will lead Microsoft's business operations, marketing strategy and business performance in Hong Kong. 

Sinokor F&B Management, the exclusive Greater China franchisee of Baekmidang artisanal ice cream, appointed DeVries Global to spearhead consumer engagement communications in China, with a focus on brand and integrated marketing. The brands plans to launch in China in August.

Jack Morton Australia appointed Paul Cotton as creative director, Jackson Holst as associate creative director, Nastassia Kuznetsova as senior strategist, and Luke Clifton as head of ideas. The announcements come at the back of new wins including Samsung and Google, as well as the recent appointment of Helen Graney as joint group managing director of Jack Morton and Weber Shandwick Australia. All four roles are based in the Sydney office. 

Grey Group Japan promoted Masanori Tagaya to ECD. He joined Grey in 2002 as a TVC producer and copywriter, before being named CD in 2012. He has worked TVCs, digital creativity and brand promotion and activation for clients including Febreze, Lenor Happiness and Pringles, and the agency credits him with helping add brands such as Coca-Cola, Amazon, Philip Morris and WildAid to its client roster.

WE Buchan appointed Remy Le Fevre to the dual role of head of consumer and creative director and appointed Jye Smith as director of strategy. Le Fevre joins from Ogilvy and has past experience at Mischief and H+K Strategies in London. Smith has experience at Redengine, Weber Shandwick and PwC. The agency also promoted Nichole Provatas to group head of digital, creative and strategy; Kyahn Williamson to group head of investor and corporate communication; Libby Woolnough to acting head of corporate; Cristina Fletcher to director of technology; and Fred Hadfield to design director. 

Gyro, the B2B agency under Dentsu Aegis Network, promoted Laura Bell to a newly created role as MD of the Singapore office. She was most recently client services director since 2016. She will report to Kieran Vye, CEO of Gyro APAC. The agency promoted Francesca Babet to the client services director position, from group account director.

Cosmose, which focuses on offline shopping behaviour, appointed Yuefeng Qiu as general manager for Greater China. He has more than 20 years of software development, growth and global management experience including eight years at Pactera, ultimately as SVP, followed by a tenure as managing partner at Roots Capital. Prior to Pactera he spent six years at Hewlett-Packard.

Subway appointed Archetype as its agency of record for franchise development work in Asia. The agency will seek to help increase the number of Subway franchisees across the region by increasing awareness and educating the market on the value proposition of Subway’s franchising model. The effort will involve a multi-platform creative and media approach, including digital marketing, website and application development and creative production as part of a through-the-line content-marketing campaign.

Impact, which focuses on partnership automation, appointed Ayaan Mohamud as APAC marketing director and Steve Arnold as solutions architect. Mohamud will be responsible for strategy and execution, including PR, event management, sales enablement and demand generation. Arnold will help brands and agencies optimise their partnership programs and maximise marketing ROI across digital channels. Mohamud joins from Sizmek where she held a number of senior regional roles for more than four years, including APAC marketing director. Arnold comes from Media Lab, where he was director of technology and data for the dedicated media planning and buying arm of the Westpac Banking Group’s portfolio of brands including Westpac, St George and Bank SA. Both will report to Impact APAC managing director, Adam Furness.

BMF appointed Luke Martin, former ECD at Oculus, Facebook’s AR/VR team, as group creative director. He has experience at Whybin TBWA, TBWA Los Angeles and Facebook and has worked with clients including Apple. He returns to his native Australia after seven years in the US.

Design, animation and visual effects house Heckler appointed Charu Menon as executive producer of its Singapore studio. She has worked at Heckler’s Sydney headquarters for the past three years as a senior producer and will be working with clients including Tiger Beer, Nike, SK-II and Zilingo. 

Imagination appointed Chris James as ECD of its Sydney and Melbourne offices. He was most recently digital ECD and head of creative technology at Clemenger BBDO Melbourne for 2.5 years.

MullenLowe Group Japan appointed Nico Leonard as director of experience for MullenLowe Profero. A Melbourne native, he has worked in innovation labs for NAB and the Australia Postand started the SDNOW conference, which focuses on service and strategic design. He will work with a UX team defining an innovative evolutionary design model with MullenLowe Profero Sydney, based on collaboration between the company's data science and analytics team in Tokyo and UX teams in Sydney.

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