Staff Reporters
Jul 22, 2019

Move and win roundup: Week of July 22, 2019

Ogilvy, Grey, Wavemaker, Lowe Lintas, OMD, Essence, Iris, Adludio, Jellyfish, TSLA, Bates CHI, TBWA Media Arts Lab, Sweetshop, FCB Kuala Lumpur, Go Communications, APMR and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover July 22 through 26, 2019. 
Catch up on past people moves and business wins

Wavemaker appointed Ajay Gupte as South Asia COO and Amir Suherlan as Indonesia MD. Gupte was previously Indonesia MD, and oversaw the MEC/Maxus merger. He relocated to Gurugram in India. Suherlan replaced Gupte, bringing more than 20 years' experience to the role. Before this, he was MD at Mindshare Enterprise. 

Ogilvy was appointed as the agency of record for Japan Airlines in the Asia Oceania region, following a pitch. The agency will take on integrated communications in Southeast Asia, spanning brand strategy, creative, social and digital services. Ogilvy Singapore will be the lead agency for five strategically important markets in Southeast Asia,  

Grey Indonesia won an appointment as brand and social consultancy for esports organisation BOOM (Beast On Our Mind), following a pitch. BOOM’s Dota 2 division is the only Indonesian team that has gone on to compete on the international stage.

GroupM agency Wavemaker was appointed by Australia Post to handle its full media planning and buying account, following a pitch. The agency’s remit will include all strategy, planning and buying for the brand, across offline and online channels. Wavemaker’s Melbourne office will lead.

Toppr, an online learning platform in India, appointed Lowe Lintas as its creative agency following a pitch. The mandate includes building a brand strategy and handling creative duties. Founded in 2013, Toppr serves more than 8 million students in grade five through 12. The Mumbai office of Lowe Lintas will handle the account.

GroupM agency Essence won an appointment as integrated media agency of record for ZEE5 India, an over-the-top (OTT) platform. The mandate includes digital brand and performance work for the subscription video on demand (SVOD) business, as well as offline media and search engine optimisation duties for ZEE5 India. Essence’s Mumbai office will lead.

Hunliji, an online wedding-services platform in China, appointed OMD as its agency of record to oversee communications planning, strategy and media buying across all channels. The agency's Shanghai team will lead the account. Hunliji is a vertically integrated portal for wedding-related planning and management, including services for banquet reservations, photography, video, wedding planning, dresses, jewellery, room layouts, car rentals, invitations, ceremonialists, and makeup, as well as overseas wedding preparations.

Iris Singapore announced three new hires and a series of senior promotions, citing recent business wins with Netflix, Sustenir and Rapid Rugby. The company:

  • Appointed Daniel Cullen as client service director. He most recently headed up the global business for Vodafone at WPP agency Santo in London, and previously served as GM of Publicis Hong Kong, which followed stints at MullenLowe in Singapore, Ogilvy Hong Kong, and BBH London.
  • Appointed John Marsden as business director to lead anchor clients including Netflix, Marina Bay Sands and William Grant & Sons. He joins from Wunderman in the UK and has worked at Havas in the UK, TBWA in Singapore and Shanghai and M&C Saatchi in London.
  • Appointed Elvin Villar as art director. He was most recently with BBDO as head of design and has also worked at JWT in Manila.
  • Promoted Prema Techinamurthi to business director leading Samsung and Meat & Livestock Australia; Jenson Lee to head of design; Diego Barboza and Viraj Chouhan to creative group heads; and Vanessa Tan to senior creative.

Mobile ad platform Adludio hired Stella Berry as APAC client director, based in Singapore. Berry joined from six years with Bauer Media, first as international advertising director in Paris, before spending three years as luxury commercial manager in Sydney. She will oversee Adludio's growing portfolio of luxury brands in the region.

Independent digital agency Jellyfish has appointed Diageo's Bob Du as managing director, Singapore. He will be tasked with growing Jellyfish’s presence in the region, driving new business and supporting existing Jellyfish clients including Carlsberg. Du joins from a six-year stint at Diageo, where he was most recently senior marketing partner APAC. Previous experience includes roles at American Express and Luxus Worldwide.

BMW Asia has appointed TMRW and Tribal Worldwide Singapore as joint creative partners. Both agencies will support BMW Asia and Performance Motors Limited, the authorized dealer of BMW cars and motorcycles in Singapore, in creative campaign development. It is the first time the car manufacturer has concurrently appointed two creative agencies for the same remit in Asia.

The Secret Little Agency named Ariel Lee as its first "head of mothering". TSLA said it has completed an overhaul of its client servicing and business team structures to align with its global partner, Mother, adopting "more simplified" ‘nanny’ and ‘mother’ titles in place of the conventional executive and manager roles. Lee will oversee the "mothers" and "nannies" at the agency, and also lead global clients including Marriott, Telenor Group, Grain, DBS and The Singapore Government. She joins from BBDO Singapore and has over 15 years of experience leading global and regional brands such as Visa, Coca-Cola and Tiger Beer.

TBWA Media Arts Lab appointed Ricardo Adolfo as executive creative director for Japan and Korea, reporting to global chief creative officer Brent Anderson. Adolfo was most recently with Ogilvy Tokyo. he worked at TBWA Lisbon 20 years ago as a copywriter and has also worked at 180 Amsterdam, and DDB in Amsterdam and London. 

Sweetshop promoted Fiona King, previously MD of Sweetshop New Zealand, to director of productions for Sweetshop’s global brand initiatives and entertainment division, working alongside chairman and founding partner Paul Prince and global executive producer and founding partner Sharlene George. In addition, Kate Roydhouse has been appointed to work alongside Ben Dailey as co-executive producers leading Sweetshop New Zealand.

Bates CHI & Partners named Sieg Penaverde as CEO of its ASEAN headquarters in Indonesia. He brings more than 20 years' experience to the role, spending the last eight in a regional leadership role with Publicis in Japan. Penaverde will work with new ECD Peter Hibberd, who joined from Mastercard in Singapore in February. 

Carousell hired JJ Eastwood as its managing director for advertising. Eastwood was previously APAC managing director of Rakuten Marketing based in Sydney, and has relocated to Singapore for the new role. Eastwood has experience working as CEO of HuffPost Australia and at adtech firm Rocket Fuel. 

FWD Takaful appointed Go Communications as its communications agency of record, with a mandate to launch and amplify its brand presence in Malaysia, while also handling PR and marketing-related duties for local initiation.

FCB Kuala Lumpur reported a series of recent wins: Sharp, which brought on FCB to handle creative duties for its flagship TV brand, Aquos; RHB Bank, which expanded the agency's remit to handle creative duties for its Premier banking division; and ICLIF Leadership and Governance Centre, an independent non-profit organisation created and funded by Bank Negara Malaysia (Malaysia’s Central Bank), which selected FCB to develop an integrated creative and digital campaign for its upcoming Leadership Energy Summit Asia.

Communications agency AMPR announced that Australian optical retailer Specsavers has joined its portfolio of lifestyle clients. The agency has been appointed by Specsavers for its “Style and Quality” requirements in Australia, following a pitch. The world’s largest privately owned optical group, Specsavers operates 330 stores in Australia.

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